In life, if people experience a great thing, they tend to do that over and over again. If they enjoy a flight with a certain airline, chances are slim that they would fly aboard another airline again—unless of course there is another factor in a place like cheaper fare. If they had a terrible experience with an airline, they are bound to rant about it: they will lambast the airline to other people; they might even narrate their negative experience on their social media platforms.
A positive experience is very important—in general. Putting it into a digital perspective, user experience is essential. That is why more businesses have invested in getting a UX agency such as Ramotion to ensure that their website is highly functional and user-friendly.
Information is good, but usability is better
The information you have on your website or mobile application will be rendered useless if the user experience is terrible. You want the users to stay on your site. So make sure that your content will be devoured by your users through a great UX design. A well-versed UX agency will ensure that you have the right information on your site with the perfect amount of usability. This means that your online presence, whether the web page or the mobile app, will be user-centered. You cannot depend on having a beautiful website alone; that is only good for attracting users. But you want your users to stay, and hopefully, buy. So provide efficiency in the page: Allow your clients to navigate your page with ease. You can achieve that through in-depth UX research during the design process.
Don’t get lost in the complexity of the design. Because of highly evolved technology, chances are a lot of design firms go overboard with the creation of a digital product. They want movement on the site, colors, sounds, photos and videos. These are definitely important in a digital product, especially if we want to attract users. But you have to make sure that your UX agency takes your product to usability testing first before launching. Beauty should not drown usability.
UX agency needs to listen to the users
Just as technology is evolving, so designs. Everyday things in the digital world are improving. Your business’s digital product needs to adapt to the change. This is the importance of having a feedback section on your site. You have to listen to your users—whether they are talking about your product or service, or about the functionality of your site. Every comment, both positive and negative, should be taken into consideration. Every criticism over your site’s usability should be handled. That’s how UX design is improved. Of course, you and your UX designer should be able to discern over feedback that should be addressed or not.
Every business should also innovate. Part of the innovation process is listening to the pulse of the times, and not just everything that goes on in your niche. You have to know the current trend in the digital world so you are updated. When you are updated, you learn to get ahead.
UX works hand in hand with UI
If the UX allows optimal experience while browsing the site, the user interface or UI provides the beauty. But it doesn’t mean that it is less important than the UX, both design components should actually work together. It is like how a relationship starts. A lot of relationships start with attraction. The UI is going to be very important if you want internet users to be attracted to your site. Of course, it is not the only time people actually visit your site.
Some people go to your digital product if they have a specific purpose, but you cannot ignore that percentage of people who will click on your site just because it is beautiful. You really cannot neglect the importance of a UI company. Making these users stay on your site will depend on user experience.
In essence, a business owner should invest in a good UI / UX designer or UI / UX agency for a more cohesive design and more seamless browsing. Satisfied end users are surely going to talk about it with their friends and kin, or even rave about it on social media. That’s the best kind of marketing for your business: word of mouth.
That is essentially a free form of marketing with the investment aspect on the web development part. More importantly, satisfied and happy users could potentially become customers and that is exactly what every business is aiming for.
Your digital product solidifies your brand
Customer satisfaction is one way to really strengthen your brand. This is why top UX agencies have become in demand in the last few years. Businesses need an online presence to be competitive in this digital age. The advantage of hiring a UX agency is that it has the manpower to do extensive user research, which refers to the understanding of the behavior, motivation, and need of users. Research is one of the most important tasks of a UX firm. The UX design will then depend on the results of the research.
Having a great UX design as well as user experience will help your business boost its brand as well as market product and service. When you gain the trust of users through a functional and usable online presence, then it will transcend to the entire marketplace.
Crafting a great user experience
According to Forbes, usability should be the primordial consideration when crafting the UX design. Such a concept is usually left as an afterthought. It also enumerates the six steps to ensure great design and user experience:
2. Defining goals
4. Create a prototype
5. Test the product
6. Consider the feedback
On the last note, a terrible UX design will not only lose potential customers and turn off users, it will also be a reason for people to criticize your business and everything attached to it on social media, which has the likelihood of attracting attention and could possibly become the next viral thing.