With over 1 billion monthly users, Instagram is undoubtedly one of the biggest and most popular social media platforms around. Around 80 percent of users follow brands, making the platform a powerful marketing tool. Having an active presence and trying to reach an audience on it is something many aspire to achieve, so trying to grow your account is a bit harder than it was before. However, by following certain steps, you can grow, gain a following, and develop your brand, so let‘s take a look at some of them and how they can help you.
1. Write a Compelling Bio
Creating a compelling bio might be difficult since you only 150 characters for it. However, you can use bullet points that communicate at a glance and do not be afraid to use emojis, since they can tell a lot in a single character. Make sure that your profile picture is the same as on your other social media accounts so that people will recognize you easier.
2. Curate a Beautiful Gallery
Instagram is a highly visual platform and the first thing potential followers see on your profile is your last few posts. It is important to develop a themed style and a color palette for your account and once you do, stick to it. This will not only create consistency but also give your profile an aesthetic feel. To achieve that aesthetic feel, check out this app.
3. Utilize Instagram Stories
Instagram Stories gives you a chance to create a different type of content to engage followers and grow your account. Over 400 million people use them daily and according to SMM Brasil, they have been proven to be an effective part of the social media marketing strategy. Every time you create a new story it will be placed at the front of the line, so post at least a couple a day.
4. Use the Best Hashtags and Don‘t Forget the Location Tag
Hashtags help your account get discovered and they are extremely important for growing your following. Use the most effective hashtags related to your post and to ensure you get the highest engagement add about nine hashtags per image.
If you are at a popular location, tag the location since users that are going through that geotag will also find your post there. Post with a geotag result in a 79 percent higher engagement, meaning that it might be one of the easiest ways to get it.
5. Post Consistently
Growing your account requires you to post daily, even though it might be difficult to do. For optimal results, posting once or twice a day is best, otherwise, your engagement will suffer. You can set aside a day to create posts that you can use for a couple of weeks and set a schedule using an approved scheduler app that will post them to Instagram for you.
6. Use Calls-To-Action in Your Posts
Many have a short attention span and will likely move to another page once they have browsed through your posts. To prevent this from happening, you can use various methods to keep them interested and engaged. For example, direct them to your Instagram Story where they can see special updates or news, encourage them to comment or tag their friends, or organize contests and giveaways.
7. Share User-Generated Content
If you are lacking inspiration or are running out of ideas, encourage your followers to create photos, videos, and other content related to you or your brand. It is a great way to engage your followers, raise awareness of who you are, and also get more content.
You can also take the best content from the web and feature it on your account, as long as you get permission to do so and credit the original creator.
Following the tips above will help you stand out, increase your engagement, and gain more followers. By putting extra effort into creating interesting and attention-grabbing posts and gaining followers that are engaged, you will see your account grow in no time.