SEO has been one of the most important terms during the last few years. Search Engine Optimization is a process of increasing the visibility of your website. Since we live in a time where Internet reigns, it’s easy to see why having a strong Internet presence is crucial for every company. Having a good website allows you to reach people across the world easily and quickly.
Every time someone searches for something in the browser they are presented with a list of results and every company’s goal is to be as high up on that list as possible. A good position on the result list lets you increase the visibility of your website and win more users.
Google is the one that decides how relevant, interesting, and informative your content is using specific algorithms. However, those algorithms are constantly changing and there are always new updates so the optimizers are kept on their toes. This means that the website should be regularly updated and optimized to meet Google’s demands. That’s why SEO experts are an invaluable asset, but they aren’t cheap. Content SME emphasizes the importance of great staff, productive teamwork and the use of diverse strategies in creating successful websites.
A good example of how the algorithms have changed in the last several years is the increase in the importance of high-quality content. In the past, many website owners would simply stack a bunch of keywords on the page, often even using invisible ink in order to hide them, which would help them seem more relevant to Google. However, that didn’t last long as Google introduced new updates, started to filter out the spam and favor the websites that were useful, interesting, and informative.
What does Google see as high-quality content?
Content can take many forms such as text, video, photo, audio, and presentation. Some digital content even comes in the form of interviews, vlogs, case studies, gifs, memes, and different offers and deals. The goal of the content can be to entertain, teach, and inform. However, there are still many websites out there that do none of those things.
Some of the things that Google appreciates in the content are: content quality, content freshness, vertical search, direct answers, structured data, use of keywords, engagement, HTML title tag, the meta description tag, and what it doesn’t like to find is shallow content and keyword stuffing.
Finally, it’s more about offering quality content instead of finding shortcuts and stuffing the page with keywords.
The Internet is being used more than it ever was used before. Millions and millions of blog posts, Google searches, and social media posts are happening every day and in that noise of information, it can be hard to find something engaging, good, and interesting. That’s why Google has to work hard on finding ways to only present you with what you want to read and see.
The competition is getting fiercer every day and websites need to find ways to separate themselves from the crowd and be heard. A crucial first step is good, fresh content, but the high-quality content also needs to be backed up by good web design and UX. Mobile responsiveness and intuitive design are also incredibly important parts of a successful website.