Over the last few years, the custom t-shirt printing trend has increased. Businesses have realized the power of using t-shirts for brand promotion. According to a recent report, the custom t-shirt printing market is expected to reach $10 billion by 2025 globally. The potential that the industry offers for businesses to promote their products and services is enormous.
Consumers want to feel connected to their favorite brands. One of the best ways to create awareness for your business is to personalize all customer touchpoints so that they can distinguish you from the rest. Whether you want custom printed t-shirts for your employees or customers, you’ll need to choose the right custom t-shirt printing company.
In this blog, we’re going to share some important guidelines to follow as you go about choosing a company that will meet your precise requirements.
First – Know What You Want
Every business has different objectives, and therefore uses different ways to achieve those objectives. If you’ve decided to print custom t-shirts for your brand, you have your reasons for that. According to Vivid Customs, a top custom t-shirt printing company in Houston, TX, having a clear understanding of your objectives helps streamline the design and printing process. You can check out Vivid Customs to learn more.
- Do you want custom t-shirts for your employees?
- Do you want to extend your brand awareness to customers?
- Do you want custom t-shirts for a charity event?
- Are you planning a team-building event or any other social event?
Your objective will determine the type of message or graphics you’ll have on the t-shirts, as well as other details like the number, size, fabric, and printing technique you’ll need. Let’s look at the critical questions you need to ask yourself when approaching custom t-shirt printing companies.
How Many Custom T-Shirts Do You Want?
The number of custom printed t-shirts you want is a big deal. Think about it – do you want a few t-shirts for your front-desk employees, or do you want t-shirts for a corporate trade show or as a huge promotional giveaway for your customers? Some companies only print custom t-shirts in bulk, so if you need, let’s say, below 20 tees, they may not meet your requirements.
When doing your research or consulting different companies, you’ll want to be sure that they can meet your needs. They should also have a wide variety of apparel options, including short-sleeve, long sleeve, youth tees, women t-shirts, and different sizes. Find out if they do more than print t-shirts too, such as hoodies, hats, sweatshirts, and jackets.
Who Will Design the Custom Graphics?
If you want the best quality custom printed t-shirts for your business, you’ll need quality design. Ask the right questions regarding a company’s design and printing capabilities. A reliable company will be available to answer your questions about their design services and be willing to show you samples. Have a good look at the samples so you can make a wise decision.
Their quality standards have to be what you’re looking for. What printing techniques do they use? If you’re providing the custom t-shirt design, you may be requested to send the design via email or on a CD. What matters is that the design and graphics are high-resolution. If you can’t provide what they need, you can hire a designer or let them do the design work for you.
When Do You Want the T-Shirts?
If you want custom t-shirts quickly, this can be critical. Some companies require a minimum number of days to turn your order around. That’s why it’s always important to check and verify their lead times from the word go. If you need t-shirts quickly, you may want to work with a company that’s located near you so you can arrange to pick them up on your own.
How Much Will it Cost?
Just like any other purchase, always discuss the printing cost for your custom t-shirts upfront. Knowing exactly how much you’ll spend is crucial, so you can compare it with your budget. What matters most is ensuring that you get the highest quality apparel and graphics for your t-shirt printing. In the printing business, you’ll always find a company that will do it cheaper.
But, ask yourself if the printing quality you’re getting will last. The last thing you want is a poor quality print on your t-shirts as it makes the wrong impression for your business. So, take your time to discuss pricing and compare quotes from different printing companies. Go for a reputable custom printing company that charges industry-standard prices.
Look for Great Customer Service
A great company offers professional and dependable customer service over the phone and online. They’ll go out of their way to help at every step of the process, from the initial contact, discussing design options, choosing the right fabric, selecting the perfect printing technique, and delivery options. Ask the right questions so you can be sure they’re easy to work with.
A reliable company will want to know what you’d like printed on the t-shirts, where you would like the printing to be done (front or back, or both), how many t-shirts you want, and when and where you want them to be delivered. If they can’t discuss these requirements, look for another company. Make sure to check their return policy in case of any potential problems that require returns.
Read Those Reviews
Custom t-shirt printing businesses thrive on positive feedback from happy customers. This can either be through direct referrals from satisfied customers, positive reviews on their website, or social media networks. Before you hire a custom t-shirt printing company, read those reviews to be sure that the company you’re dealing with offers value for money. People who have used printing services always have something to say about the company.
You can learn a lot about a company’s reputation by reading their online reviews. Look for positive reviews on service delivery, print capability, printing style or technique, and appeal. Word of mouth is also a great marketing tool. So, next time you see someone wearing a custom t-shirt you love, ask where they had it printed.
Well-established custom t-shirt printing companies that offer professional printing solutions and outstanding customer service will go above and beyond in meeting your expectations. Ultimately, several factors will help determine the right company to choose for your needs. Follow these tips and avoid the common pitfalls that businesses make when ordering custom t-shirts.