Tag Archives: marketing

Signage remains a crucial aspect of homes, businesses, and special events. As we live in a digitized world, digital signage has seen a rise in usage due to its sleek appearance and versatility. Despite common misconceptions, both traditional and digital signage can coexist. While digital signage is suitable in certain …

Mention click fraud to your digital marketing agency rep, and you might just see their face go pale. Click fraud is a growing problem that generates billions of dollars in losses every year. Security experts continue to look for ways to stop it. Could programmatic advertising be the solution? As …

The automotive industry has successfully repurposed its product designs by offering a wide variety of models in all shapes, sizes, colors, and price ranges, as opposed to the limited options available during Henry Ford’s era when the Model T dominated the market. And two decades after most service station beverage …

Salesforce Marketing Cloud is a powerful platform that allows businesses to create personalized, targeted marketing campaigns across multiple channels. As a Salesforce Marketing Champion, you’ll be able to leverage the full capabilities of the platform to create compelling campaigns that drive business results. But how do you become a Salesforce …

Social media has become essential to any successful marketing strategy in today’s digital age. With billions of people worldwide using social media platforms, businesses have a unique opportunity to reach a massive audience and build brand awareness. However, creating an effective social media marketing plan can be daunting, especially if …

As digital marketing evolves, it can be hard to keep up with all the changing trends – but that doesn’t mean you should ignore them! If your digital marketing strategy is starting to feel a bit stale, it could be time to freshen it up. Read on to discover some …

Your event is only as good as the people who attend it. That’s why if you’re looking to grow, maintain attendance, and increase retention rates at your event; you should be trying to implement iPads into your marketing strategy. By providing iPads at their booths, companies can collect emails and …

Every single company, regardless of its product, service, or sector of activity, is always trying to reach current and prospective customers online. Consequently, there has never been a better time to be a digital marketing entrepreneur. In fact, digital marketing has been listed as one of the most resilient and …

A funnel, also known as a conversion funnel or sales funnel, is a journey that a potential customer goes through, starting with an initial awareness of a product or service and ultimately ending with a conversion, such as a purchase or a lead generation. The concept of a funnel is …

Your poster presentation ought to be visually appealing and easy to read. These two aspects form the backbone of a good poster presentation and should remain constant regardless of the subject you are presenting. Having said that, good posters only need a minimal amount of text coupled with a few …