It doesn’t matter how great your product or your website is: if people can’t find your business online then your business has been set up to fail. If your target customers don’t know that you’re there, they will never be able to buy your products, which is why optimizing your website, and ensuring it appears at the top of search engine listings, is so important. The more optimized your website is, the more both your traffic and your sales will grow.
Fortunately, there are many different ways you can use SEO to help grow your business fast: For example, you can use a guest posting service such as MotherLink, create your own blog, and focus on the keyword optimization of your website. To help your business succeed, here are five SEO tips to help you grow your business fast:
Start With On-Page SEO
Perhaps the easiest way to optimise your own website is to focus on on-page SEO: this is the term that refers to both the content and HTML source code of your site, meaning that you can optimize it without needing support from other websites. When it comes to on-page SEO the main focus should be on the words you use on your own pages: there are three main ways that you can do this to increase the likelihood that your page will appear in organic search.
- Ensure your page titles and headlines are clear, concise, and utilize the keywords that you think are most likely to drive traffic to your site. Ensure your headline is catchy, isn’t longer than 60 characters long, and features your main keyword at least once.
- Start a blog for your website, where you place regular content relevant to your business. Not only will that add value for your customers, and demonstrate that you are an expert in your field, it will also create more opportunities for Google to drive traffic to your site, increasing the likelihood that you will rank more highly in a relevant search.
- Make use of tags. Every website will allow you to enter your own meta tags, and this is the perfect place to add as many relevant keywords as possible to your site and your content.
The Benefits of Link Building
Link building is an essential aspect of good SEO practice: this includes both ensuring that you add plenty of links to relevant content on your own website, as well as ensuring that you receive link backs on high-ranking websites. In fact, having other websites like to your site is one of the strongest forms of off-page SEO, as this shows that you have authority amongst your peers and that your content is credible. Link Building is considered a key example of off-page SEO: this is any action that you take outside of your own website that can have a significant impact on your website’s search engine rankings.
Link building independently can be time-consuming and complicated and will require a firm outreach strategy, so many businesses choose to use the services of a guest posting or link building service to ensure their links appear on other high-quality websites. This will quickly grow your business’s online presence and ensure that their search engine ranking increases in record time.
Conduct Keyword Research
It’s important to know what kind of keywords your potential customer base will be looking for, because you can then ensure that you use these keywords in your website content. The more the right keywords appear on your site, the more likely it is that Google will recognize this and improve your search engine ranking position (SERP). Google has a comprehensive keyword research tool that is free to use, which can make conducting keyword research easier. You could also use Google’s autocomplete feature which will do the research for you and could provide a series of excellent jumping-off points to help you come up with new ideas for your own blog content too.
Keyword research can be time-consuming, but even a little goes a long way here. This could also be beneficial to you, as it could help you learn more about your potential customer’s behavior and the kind of content they are likely to be interested in reading on your website.
Consider Adding Video to Your Website
As many as 63% of all internet users regularly use YouTube, demonstrating the power and the importance of video online. A video is a powerful tool for keeping your audience engaged with your content and on your website for as long as possible: many internet users, particularly younger internet users, would rather engage with a video than sit and read a large block of text.
Videos aren’t just great for user engagement though: they are also great for SEO and improving your rankings, with Google highly prizing pages that incorporate videos. In fact, if you’re page has a video then it’s much more likely to appear on the first page of Google searches than if it doesn’t. Investing in the video will help to make your website modern, relevant, and quickly increase your SEO ranking too.
Ensure Your Website Runs Fast
Finally, people are impatient. If a page on your website takes a long time to load then it is likely that the user will simply quick away and find the information they were looking for elsewhere; this will, in turn, increase your website’s bounce rate which is very bad for its Google page ranking. A faster website will keep your customer or potential customer engaged, and also offer a better user experience to them too. Although not officially an SEO technique, this is an example of on-page SEO and something that you can proactively take care of yourself without too much work or expense.
SEO is essential if you want to help your business grow fast and with these simple techniques, you will quickly see results. After all, the more visitors that you can draw to your website, the more sales you’re likely to make.