The holiday season is the best time to sell. In 2023, it was projected that holiday overall spending would amount to $30 billion. But the holidays are also the time when competition is fierce. With so many businesses offering discounts and promotions, you have to work harder to ensure your promotional efforts are successful.
The challenge that most businesses face during the holiday season is getting their brand out there and making themselves stand out in a world that is already saturated with sales. Fortunately, there are some simple things you can do to ensure that your promotional efforts yield the best results possible.
If you’re unsure how to approach the holiday season as a marketer, this guide is for you. We’ll go over some of the best ways businesses can promote themselves during this time of year.
1. Include free promotional products with purchases
Promotional Products for your business are useful as advertising tools as well as useful to your customers,” says promotional products supplier, Myron If you’re planning on offering a discount on purchases, consider adding free products that add value to their purchase. Promotional products can also be used as holiday gifts to your best customers. Some examples are pens, water bottles, stress balls, USB drives and more. Try adding a holiday-themed promotional product to your order for the full effect.
2. Promote your business on social media
It’s almost guaranteed that you already have an established presence on social media channels like Facebook, Twitter, Pinterest and Instagram. Take advantage of this by promoting seasonal specials in addition to any other offers you might have running.
The holidays are one of the most popular times for social sharing so take advantage of that by posting about your special promotions across all platforms when they’re happening, not just on one channel. This will help others find out about your promotion when they receive messages from their friends or family about it too.
Also, explore other underutilized social media channels like Snapchat and Tiktok. While running video ads, make sure you’re up to date on the latest video dimensions and ad specifications, which you can read about in this post.
3. Offer special discounts on bulk purchases or a limited sale on a popular product
Offering a discount on larger orders is a great way to encourage businesses and corporations to place an order with you. This is especially useful if the business or corporation in question does plenty of purchasing in your line of work throughout the year but rarely buys in bulk quantities. Discounts will make it worth their while to purchase more from you this time around, and they can also use these items for multiple events such as parties or trade shows.
Offering a limited-time sale on a popular product can also help drive holiday sales. For example, if an iPhone 6 was only going for $99 instead of the usual price tag of $199, that might entice some people into buying new phones during the holidays. The best way to promote this type of special offer is through all the forms of social media mentioned earlier, as well as any other group you can think of that might be interested.
This way you’re always at the forefront of customers’ minds when they think about buying a new phone or laptop – or anything else you offer for sale.
4. Consider offering exclusive deals to your email subscribers
Email is another great tool for promoting your seasonal specials. Have a targeted email campaign. If you have a list of people who have subscribed to receive promotional offers from you, send them an email featuring special limited-time holiday offers. This not only helps promote those limited-time offers, but it also makes those on your list feel valued so they are more likely to continue receiving emails from you in the future.
Remember though: just because someone hasn’t bought anything yet doesn’t mean they won’t in the future. People will always be your best customers because you nurtured and valued them and gave them a reason to come back and buy from you again.
5. Partner with influencers
Partnering with influencers in your niche can help you promote your business and drive sales as well. Look for those whose opinions or views align with yours and reach out to them, only if they haven’t already been partnered with before of course.
Be sure to give them a reason as to why they should partner up such as exposing their followers to new products and services, offering exclusive deals for their audience or just simply saying thank you for all their hard work by giving them a free gift.
Remember that the holiday season is a busy time of year and if you try to do it all on your own, you may end up spreading yourself too thin. Utilize as many social media platforms as you can, offer discounts for bulk purchases and send exclusive email promotions to those who have opted in to receive them from you. Partnering with influencers in your niche can also help you attract a wider audience to your brand.
6. Create a gift guide for making the shopping simple
A gift Guide is a cool and efficient way for helping your customers to make some plans for the gifts they will purchase for their near and dear ones.
There are plenty of ways you can create a gift guide based on your capabilities and what type of store you have. For example, you can either print a small booklet, a brochure or mail digital PDFs by investing in email marketing; you can even create a feature in the mobile app of your business.
Make sure to include attractive photos along with their prices to be clear from your side—this way the customers will also know what gift-worthy items that are available at your store.
By utilizing these tips, promoting your business during the holiday season can be a breeze! Keep in mind that the more channels you use to promote your business, the more possible customers you can make. You can also look at what your competitors are doing for promotion and can do the same if your budget permits.