No matter what kind of business you own these days, it is mandatory that you ensure your presence on social media if you want to achieve success. Out of all the available marketing methods that a person can use today, social media is still number one for many. Why? We’ll make sure that you understand if you stay with us until the end of this article.
The importance of social media
Have you ever wondered why some of the most popular brands such as Nike or Versace are using Instagram as their main marketing tool, while it’s more than obvious that they have all the money in the world to use other more “sophisticated methods”?
Well, it’s because there aren’t any sophisticated methods, except social media. Hear us out on this one. In a world where about ninety-nine percent of people have their own smartphone and internet access, why would someone bother to pay thousands of dollars in order to place billboards on a street that nobody really pays attention to?
When you’re driving a car you’re focused on the road, and when you’re walking down the street you are probably staring at your smartphone, so what has a higher chance of being noticed, that Instagram advertisement or the billboard that you’re going to miss because you’re staring in your screen?
With all of that being said, you probably get a slight sense of how important social media is these days when it comes to successfully running a business, so let’s take a look at some other useful things that you need to know.
How to implement this into your business
If you agree with what we said above, you are probably wondering how you can implement the usage of social media in your workflow and reap all the benefits from it. If you’re not sure where to start, worry not, we’re here to help.
Social media presence is something that seems pretty simple when you first look at it, but when you start messing around with marketing campaigns and a bunch of other things on Facebook or Instagram for example, you’ll quickly understand that there’s more to it than what you’ve thought.
One of the most important things when it comes to advertising and getting exposure through a social web such as Facebook is to target the right audience with your ads. If you are advertising a special belt that reduces back pain in older people, you can’t really allow that advertisement to be displayed on a bunch of high-school kids.
Before creating a paid marketing campaign, you are allowed to “mess around” with all the settings and choose the ones that you need before clicking the “begin” button. Facebook and Instagram allow you to target a certain audience based on age, geographic location, interests and a lot of other things which are quite important.
So, make sure that you carefully think about what kind of people your product is meant for, and target the right audience before starting the campaign, otherwise, you will end up wasting your money and promoting in front of the wrong people.
Improving your game
If you are already using social media and you’re posting frequently, but you’re looking for a way to automate things, you can visit Kontentino.com and really help yourself by learning how to schedule things to automatically post themselves even when you’re not here.
We all know how hard it is to constantly post things by yourself, especially if you are running multiple pages at once. It’s almost impossible to make it happen without making many mistakes or sometimes completely forgetting to post something, so automation and scheduling are your best friends here.
Invest in marketing
In today’s corporate world, there isn’t really a better investment than investing in a marketing campaign. Currently, the market is oversaturated in almost any area, so no matter what kind of a product you came up with, there are really high chances that someone else is already selling that.
Although it’s pretty disappointing to find out that someone thought of this before you, it’s still not the end of the world for your invention. This is where marketing comes into play. There are tons of shoe brands on our planet, and we know about five or six at most. Why?
Because the other ones got overwhelmed by the successful marketing campaigns of let’s say Adidas or Nike for example, and now they will remain unknown unless they really do something ground-breaking.
You can have the best product in the world, but if people don’t know about it, they will still keep buying something else. This gives you a sense of how important marketing is today, so don’t be afraid to invest in it.
Best ways to advertise through social media
The usual method of advertising through Instagram, for example, is to pay for a promoted post that will appear on the screen to those that you’ve targeted as an audience, but that’s not the only method nor the most effective one. People these days use all kinds of “tricks” in order to boost sales for their products and make their business more successful.
A very good way of getting customers is by paying well-known influencers to advertise your product “organically”. We all know that people today have their idols, and let’s say that for most of the younger generations, the world-famous YouTuber PewDiePie is someone that they see as an icon and an inspiration.
Luckily, he isn’t the kind of person to promote products for money, but if he says that a certain gaming console or equipment is fantastic, millions of people would instantly buy it.
If a certain company promotes its product and says that it’s the best one on the market, nobody will really believe it because what else can the company that made the product say about it rather than that? Now, if a person that you’ve been watching for years and you certainly trust a lot says that it’s a completely different story. Marketing agents realized this a long time ago, which is why they started using this method very frequently, and it’s working like a charm.