Mobile friendliness is essential to owning a website, especially regarding eCommerce. Many people access online stores from their mobile devices. There are some claims that more than 60% of the daily traffic comes from mobile devices. So, that’s enough of a reason to have a mobile-friendly eCommerce website, no matter if it’s built on Magento, Wix, WooCommerce, Shopify, Neto, or any other platform by preference.
Today, we decided to talk more about Magento-based eCommerce websites. You have to keep mobile-friendliness in mind through the whole process of Magento web development and setting up your online store. You need to follow the best web development and SEO practices and launch your store as quickly as possible.
So now, let’s talk more about eCommerce mobile for Magento websites.
1. Mobile usage is rising every day
As we said, more than 60% of the internet’s daily users use their smartphones to browse, compare and shop online. This means that if your website is not mobile-friendly, you could miss out on many potential customers.
Magento comes with a responsive design, which means you can make it mobile-friendly, easy to use, and pretty reliable. This way, you ensure you won’t miss that large portion of the audience who finds your website through mobile but can’t really use it when it’s unresponsive.
2. Better user experience
Many business owners decide to tailor their websites according to their tastes and preferences. We must say that’s a huge mistake they make since their eCommerce website must serve potential customers. That means the user experience must be appropriately adjusted according to what users expect to see.
And, of course, they love mobile accessibility, clean design, intuitive navigation, and clickable products.
Mobile-optimized sites are easier to navigate and load faster on mobile devices, which makes it more convenient for users to browse and shop on your website. That way, you get even more confidence in your eCommerce business, helping people to easily find your website online and buy some product or service you offer.
3. Improved SEO rankings
According to Google guidelines, mobile-friendly websites are preferred in search engine rankings. It’s the same for any other search engine, no matter if you use Bing or Yandex over Google. So, if your website is not mobile-friendly, it may not rank well in search engine results.
No matter how hard you try to optimize with the right keywords and fix the ongoing technical issues when your website is not mobile-friendly, you can easily use any ranking.
Search engines “know” that a lot of people access websites using their smartphones. That’s enough to make it an SEO signal. So, when the search engine bot (or crawler) comes to your website, it scans the desktop version and then immediately looks for the mobile version. Sometimes they even prioritize mobile versions to ensure the Magento website is rankable.
4. Better brand image
Be honest. How many times have you heard someone saying that some website is a catastrophe when opening on mobile? And how many times were you uncomfortable using eCommerce service just because you couldn’t open it on your precious smartphone?
A mobile-friendly website will increase your conversion rates. Customers love a good user experience, especially when they have it on their phones.
That directly affects the brand image. When you have a beautiful mobile website supported by Magento, it looks more professional and reliable. That also means you’ll get a recommendation, resulting in more sales. That’s great for your brand, so don’t miss the chance to shine just because you are lazy to optimize your mobile website.
5. More satisfied users
Everything we say leads to the users. Remember, your brand exists to “serve” them and provide comfortable buying from home. No matter if you target a general or specific audience, never miss out on optimizing your eCommerce website for mobile.
That way, you work on your business image, brand identity, SEO ranking, and increased return on investment. And that’s why any business exists. So, when we say mobile friendliness is an essential aspect of Magento eCommerce development, then we really mean that.
Why choose Magento for your eCommerce service?
Magento is not as popular as WooCommerce or Shopify, but that’s not a bad thing at all. They are focused on big clients who need extensive eCommerce solutions for their business. Magento is an open-source platform that gives you the option to customize the design, functionality, and third-party integration. So, we are talking about a “big fish” here, even though they don’t have as many active users as the popular eCommerce services.
As a result, you get a scalable solution for any size of business. Magento works great for startups and even for enterprise-level companies. It can handle high volumes of traffic and transactions without sacrificing performance.
Additionally, it offers a wide range of eCommerce features like catalog management, order processing, different payment methods integration, customer management, advanced invoicing system, and of course, search engine optimization.
Magento is built with search engine optimization (SEO) in mind, making it easier for businesses to rank higher in search engine results and attract more organic traffic.
And finally, it’s mobile-friendly, which covers all the listed things in this article. From user experience to SEO ranking, Magento is an extensive and inclusive solution to help you build your eCommerce business from scratch or scale your current one.
eCommerce seems to be the future of business. Many of those who were confident they would never make the transition to online sales have already done so. It’s up to you to find your favorite eCommerce platform. And, of course, if you choose Magento, try to follow the instructions and tips that we have given you in this article.
It may not be a commercially popular solution, but with the help of robust eCommerce tools and a high level of scalability, Magento can be exactly what you’ve always needed. Of course, consider the various options and decide on the one that best suits the business identity you are building.