Many start-ups and even large-scale businesses usually face issues pertaining to the strategies they can follow to drive more customers to their business. Every business owner faces this dilemma of how they can accomplish their goals. You can have it all mapped out in front of you; what you want, what are your goals for your business, what are your long-term plans. But the biggest question remains unanswered, how are you going to achieve all this? Well, we have just the answer you are looking for, marketing!
Marketing refers to the process of designing and implementing a campaign which a business/company undertakes to sell their products or promote their services. To create a successful marketing campaign, you have to specify your goals in a better and precise way for them to be implemented. Not just what you want from your business but each and every step of the way needs to be laid out as a clear picture.
Start by listing your S.M.A.R.T goals: Specific, Measurable, Achievable, Realistic, and, last but not the least, Timely. This formula for your specific goals can help you to focus clearly and manage your time and efforts accordingly.
Now, set a certain budget to achieve these S.M.A.R.T goals. Think of what type of audience you want to target, how are you going to reach them. Then, brainstorm related strategies for your campaign and list them down. We have compiled a list of top 5 marketing strategies that can help you in this regard, read on.
Search Engine Optimization (SEO)
Search engine optimization or SEO is a technique of increasing your website’s visibility by making it rank at the top of Search Engine Result Pages (SERPs). The more targeted keywords you rank for; the more users can engage with your website.
As a digital marketing strategy, SEO should be a top priority for every business that wants to thrive in the online market. It not only puts your business on the internet map, but it also helps in driving more customers in. According to research, more than 30% of users click on the result at the top of the SERP. Only about 10% of users advance to the second or third page for the answers they’re looking for.
Even if you have the answer the searcher is looking for, as long as you’re not on the first page, and more importantly at the top, you are out of their sight. This is why you need an effective SEO marketing strategy for your business. It is cheap and effective!
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Social Media Marketing (SMM)
Social Media Marketing is another critical and cost-effective marketing strategy for your business. It focuses primarily on increasing your brand awareness and attracting more customers. A social media marketing strategy can include as many platforms as needed, it depends mainly on your approach and target audience.
The most popular social media platforms for promoting your business are as follows:
You can use any of these platforms for marketing as well as for advertising your products or services your business offers. The importance of SMM can also be seen in a report that states that more than 70% of buyers/consumers use social media platforms to make their purchasing decisions.
If you’re not active on social media, you are losing potential customers as about 25% of the audience’s internet time is spent solely on social media platforms.
Content marketing is attracting and engaging customers via your content. This content can comprise of infographics, blog posts, videos or guest articles and a variety of information posted on your website. Your content can be of any kind as long as it has valuable information. The main objective of content marketing strategy is to attract traffic and generate leads by providing distinctive and new information. You can also coordinate content marketing with SEO by creating optimized content that improves your visibility.
A few more reasons to choose content marketing as a marketing strategy are that in reference to traditional marketing methods, content marketing techniques cost about 60% less and generate more than 50% extra leads.
Content marketing can also help in gaining a higher return on investment (ROI), this may include new clients and increased conversion rate.
Pay-Per-Click Marketing (PPC)
Much like the techniques of SEO and SMM, PPC marketing is also an effective and cost-friendly strategy. Pay-per-click is a paid form of marketing that lets you bid on keywords you want your ads/video or website to show for.
When a searcher enters that specific keyword in the search bar, your ad or video would show up at the top of SERP. You don’t have to pay for the ad placement, just for when the searcher clicks on that ad. PPC can help you promote and market your business or products on search engines, social media and apps like WeChat or telegram.
For startups or small businesses, PPC is a great marketing strategy to boost visibility. According to 2023 stats, searchers who click on advertisements at the top are 50% more probable to buy that product or service. Another fact is that businesses or brands that consider PPC marketing strategy earn $8 for each dollar they spend on Google Ads.
Email Marketing is a simple yet reliable approach of digital marketing that focuses mostly on maintaining the existing users, as well as attracting potential customers.
The most crucial aspect of email marketing is that it develops and filters your marketing campaigns. Its effectiveness is in the content you put in it. The objective or goal is to remind people of your brand/business so that when the need comes they will remember your brand.
Email marketing is an effective lead-generating strategy, people want valuable information and that’s the only reason they will subscribe to your email service. According to 2023 statistics, email marketing drives 50% more sales than any other lead generation technique.
More so, creating a personalized email, investing in email designs, and segmenting your emails can enrich your sales revenues by 760%.
Use these 5 marketing strategies to put your website on the map, drive up your sales and reap from the benefits of having S.M.A.R.T goals.