Creating the perfect marketing campaign is the number one objective for every company. But without the right knowledge, creating one can be quite a difficult task. Once you start researching and when you find out how many different marketing strategies are out there, it can get a bit confusing.
It is especially hard to decide what kind of marketing campaign to lead when you consider how many opportunities have been unlocked with the development of technology. The internet, email platforms, and social media platforms have given the ability for businesses to even more ways of marketing.
So, instead of having to go through all the information about all the different marketing strategies and campaigns, we have made a short guide to help you find out what are the essentials for 2021. It’s also important to mention that the trends have not changed for the last couple of years, so everything you learn about marketing in 2021 can be used for future years too.
Time for a website redesign
Have you ever went to a website to buy a certain product or to get information only to be greeted with an awful user interface and design which ultimately led you to close it? You probably redirected to some competitor that offers the same products that offer a much better user experience.
The same applies to your brand and your website. If you have not done a full makeover in 2019 on your site then a lot of people are probably experiencing the same thing you did. You do not want to send your customers to your competitor, right?
Take a look at other famous websites such as Facebook, YouTube, Twitter, and Reddit. All of these brands ensure that they are optimized with the best web performance and design to ensure that their customers get the best user interface and user experience possible.
Security is also a very important factor when it comes to building a website in 2021. You can’t expect people to visit your domain if it is not updated with the latest protection, and they surely will not want to input their credit card and personal information.
What is your target audience?
If you want to lead a successful marketing campaign this year, you will have to make in-depth research to find out what is your target audience. Once you realize what kind of customers you will be dealing with, you can then start shaping and forming your marketing strategies and campaign to suit their needs, expectations, and requirements.
We recommend that you start investing a small amount in multiple strategies to help you determine what kind of audience you are reaching. E-mails will reach one type of customers, social media will reach another type of customers and influencers a third type. This will help you determine which strategy brings in the biggest audience and where you should invest even more than 2019.
In the last ten or twenty years, we have seen a rise in popularity in hundreds of Messengers. Even since the 2000s, messengers were becoming the preferred way of internet communication. ICQ, Windows Live Messenger, Yahoo! Messenger and many others were one of the first and had thousands or maybe even millions of users chatting at the same time. Over time, this number kept rising until modern social media platforms and messaging applications started showing up.
With the appearance of Facebook, the live messaging game changed completely. Facebook’s messenger quickly became the number one application for communication that now has at a few billion users active every single day. This information shows you just how much potential Messenger has for your next ad campaign, says botsurfer.
There are three different ad types for Messenger, but we believe that the most effective way is through the Messenger ads that appear on the home screen of the application. You can see these ads on the side of other messages.
If you want your next ad strategy to be as modern as possible then investing in influencers is definitely the best way to go about this in 2021. Influencer marketing is basically investing in an internet persona that has a certain following on any of the social media platforms. Recently, Instagram has been proven to have the most effective influencers with the biggest following. Naturally, the bigger the number of followers they have on Instagram, the heftier their price tag.
A lot of companies believe that creating their ad campaigns with celebrities is still the best social media investment, but we believe otherwise. While musicians have created fans through their music and actors through their movies and TV shows, influencers have built their following with their true character. This is what makes people believe that influencers are much more honest and down to Earth.
Social Media Marketing is still an essential
You cannot expect that your ad campaign will be successful if you do not invest at least a small amount into social media ads. IT is the most effective way of building a brand and a real relationship with your customers.
However, things have changed a bit in these last few years. You can’t just continuously post ad-related content and expect that your followers will click on your content. If you fill them with unwanted information they might even unlike or unfollow your social media page.
You will need to work on your interaction with your audience. Start posting regular relatable content and then post an ad between that content.
Consider updating your Brand
You have already built a unique personality for your brand that your audience loves, but in 2021 you can do even more. You could try to do a redesign of your brand colors and logo.
Keep in mind that when you plan to do a redesign you will have to keep it simple and related to your old design so that it is easily recognized. Consider changing your color scheme by just a shade, or maybe switching the font on your logo and so on. Make sure that you do not overdo it.