When you ask people about stickers, they might tell you that they are most commonly used by teenagers and children, especially for decorating the smart devices, notebooks, and doors. But, there are some things that you should know about these items – they are one of the most effective advertising tools that you can choose for your company.
But since there are endless designs, features, and styles, you might feel a little bit overwhelmed and stressed out when it comes to creating your own logo stickers. And, if this is the case, fear not, this article can help. The text below will feature 8 tips for outlining these advertising tools for your company. Let’s take a closer look:
The Concept Should Be Simple
If you think that you can tell your user and the potential ones all about your company by handing them one adhesive label, you should know that a leaflet might be better for that. They should not be visually complicated and messy, even the largest ones, especially since no one, really has the time to read one that is placed on someone’s laptop.
When you are in the process of creating it, the two things that you should definitely keep in mind is that it should be simple, yet attractive and appealing to people. You can do so by focusing on the colors, form, shape, and features of it, rather than focusing on the text that you’ll add.
You Can Always Have Fun With The Shape
As you already know, circles and squares are the most usual choices when it comes to this advertising tool. In most situations, that is completely fun, however, if you are looking for something that will stand out from the crowd, you should have some fun with the shape you choose. This is why you might want to opt for something that is not traditional such as a star or an oval.
Choose The Platform Wisely
Choosing the online platform where you’ll create the things you need is also important. Trust me, you do not want to pay to access the platform only to find that it does not offer some features that you wanted. So, if you are interested in seeing how a professional platform looks like and has, check out www.customsticker.com for more info.
Less Detail Can Be Beneficial
Of course, everyone wants their advertising tools to stand out, but, adding extra details will not aid you with that. In fact, it can only worsen the entire concept. Also, think about where people will place it. Most individuals do not want something that looks messy on, for example, their laptops, they want something clear and easy to read.
The Colors Should Match The Brand
If you are creating them only for fun, you can choose whatever color comes to your mind. However, when designing ones for your company, you must, I repeat, you must match it with the colors of your logo and overall brand. Some might not feature the name of your business, which means that the colors will be the thing that people connect with your brand.
People Should Be Able to Read Them
Trust me, you do not want to choose a font that people cannot read. In fact, it is best if it only features your company name or logo and nothing else. They are small and if you want to add extra text, then you need to make them larger which can be more expensive. So, it might be best if you avoided text entirely.
Include a Method For Contacting Your Business
We already mentioned how you can make them stand out from the crowd, but, it is also important to think about the reason why you are investing capital in these advertising tools. This means that you might want to implement a way that people can use to contact your business.
Yes, we did say no text, but, this can be something relatively short like your website URL, your social media account URLs, a QR code that people can use to easily find you, as well as your phone number. Now, you do not have to add it to the plan, you can also add it to the back. Hence, when people want to place it, they’ll see it.
The Brand Should Take Up Most of The Space
There is no point in having custom stickers if you do not use it for advertising your brand and/or logo. From the perspective of marketing experts and your consumers, this is actually the entire point of them. Let’s be honest, putting a logo that is bland and features only the company name is a bad idea, hence, you’ll need to compromise.
Create stickers that will mention your company in some way, but, ensure that it is fun and that your users will actually want to place it on their items. The logo scheme is the most critical thing here, which means that you might want to opt for a professional designer that will help you with creating one that will perfectly suit your needs.
Bonus Tip – The Resolution And/Or Vector Needs to Be Larger
If you do not know how big the stickers should be, you should strongly consider designing them in a larger resolution. If you make one that is ready for a 3’’x3’’ print and later you want to change it to 5’’x5’’, it will look utterly terrible. This means that you should always make them in a bigger resolution, especially since it means that you won’t need to design everything again.
As you can see, there is a wide range of things that you should remember and utilize when designing your very own company stickers. Of course, the choices you make will also depend on your preferences, however, you will want to strongly consider your advertising goals.
So, now that you know what you can choose to do, you should really not lose any more time. Instead, go back to the beginning of this article and look at the first point. Creating a concept and idea is the very first thing you should think about, especially since it will allow you to finish the other steps as well.