Instagram is now one of the major social media platforms in the world. The photo-sharing app has over one billion monthly users. This makes it an invaluable tool to use in your efforts to reach customers from all walks of life. However, having an Instagram account is not enough to make your business a success. You still need to do more to make Instagram work for you and in this post, we are going to focus on all these things.
1. Complete Your Profile
One way you can maximize the benefits of Instagram is to make sure that you are as legit as possible. Credibility is an integral part of social media marketing and it can make or break your marketing strategy. Although earning credibility on Instagram may involve a lot of things, starting off by completing your Instagram profile can be a great start. Complete profiles tend to look more professional and would easily attract clients compared to incomplete ones.
2. Upload Original Content
Content is king in social media marketing. If you have already worked so hard to get the followers that you need, the last thing you want is to push them away by posting generic content. People must see the value in the content that you post. Make sure it’s original and as relevant as possible.
3. Edit Your Photos
The quality of photos on Instagram is also a huge factor that may determine the success of your social media campaign. We all know though that there is no such thing as a perfect photo. As the folks at Famoid and Instasize help you build your Instagram presence, they will also introduce you to a number of photo editing tools designed to make your pictures as professional as possible.
4. Engage Users
The mistake most people make is to post something on Instagram and simply forget it. This is not enough. In fact, the key to success on Instagram is to make sure that your users are engaged. User engagement can involve many things but it actually starts with very simple steps.
For example, take the time to read the reactions of users to your posts. If there are any questions raised, answer them as soon as possible. Don’t also forget to give shootouts to followers if applicable. This will keep people coming back on your page for more.
5. Be Consistent
You cannot post one photo on Instagram once every three months and hope to get the best results. Instagram is all about consistency. The more you posts the easier it will be to keep everyone who follows you engaged. However, take care not to post too much. It’s easy to drown your followers with too much content to a point of making it boring. Most major brands post on average 1.5 times a day and this should be a good rule for any business.
Instagram is a huge social media platform and with the right approach, it can bring in a lot of revenue. The tips above should help.