The domain authority of a website is a score ranging from 0-100, wherein higher score relates to a higher authority. And this score facilitates the prediction of how well a website will rank on search engines. The higher your Domain Authority is the greater are your chances of ranking higher in Search Engine Results Pages (SERPs).
The domain authority metric was created by Moz and it is different from the ranking technique used by Google. Although now, Moz and other companies with similar systems are trying to simulate the Google ranking algorithm by taking into account all the known factors that can possibly affect rankings. They then give out scores that can be used for comparison purposes only.
The Domain Authority depends on the data Moz possesses about your website, which sometimes is not as precise as the data that Google possesses.
Hence, it’s quite common for a domain to have a low Domain Authority but rank high in Google.
Sometimes, Domain Authority may be confused with Page Authority. But both these are different elements. Page Authority though is a similar metric, but instead of measuring the strength of an entire domain or subdomain, it measures the ranking strength of a single web page.
There are multiple ways to increase your Domain Authority. Few of these ways are:
Content is one of the main factors on which a website’s ranking is based. The content on a website or blog must be of high quality. Search engines define high-quality content as the content that is plagiarism-free and adds value to the existing knowledge base of users. Your content has to be relevant to your brand and to your audience, informative, creative and well-written. Any content that fits this description is known as quality content.
To earn a higher Domain Authority score, a website must have high-quality content. When the content quality is high and when the content is fresh, the website is highly likely to end up as one of the top results of Search Engine Result Pages (SERPs). The content that you post must also be updated regularly, so as to keep up with the latest developments.
Social media is one of the best elements that you can leverage to increase your brand and website exposure. With an efficient social media strategy, you can actually get the targeted audience to read your content. Social media helps promote your content and also helps in getting backlinks to your website from other websites.
As you gain popularity through social media, your Domain Authority score gets a boost. Also allow your content to be shared, so that users may send your content to others and increase organic traffic.
The elements on the site must make user experience worth their time. A practical and user-centric site is very crucial. You may include variations of your main keywords in your content to increase the keyword consistency.
You must maintain a clear and user-friendly site structure. You may also use text links extensively throughout your site. You must also ensure that your site loads fast so that the users don’t have to wait for the content to load and avoid using the site because of it being slow.
You may also include internal links. You can also reach out to different bloggers or take help from Degions for getting good mentions. Internal links are links that connect one page on the website to another page on the same website. This is an effective way to boost traffic on underperforming pages.
Remove broken links
Broken links are the links that upon clicking lead to a page displaying an error message. This happens because writers tend to move their content around; changing their domain address, if the links to these pages are not regularly updated, then it would always end up in a display of the error message.
Ignoring broken or toxic links may hurt your Domain Authority scores, instead of helping them. It may seem a hassle to look up for broken links and to facilitate easy detection; there are many tools that let you know the status of your links in one place, rather than checking every link.
Removing broken links also enhances user experience and thus users would prefer using your site instead of the ones which have broken links. Thus it would increase organic traffic onto your site.
A large number of users these days use websites through their mobile devices. Mobile searches are about 60% more than desktop searches. Your website must be optimized for mobiles. A mobile-friendly site is the one that adjusts itself to a smaller screen. The content does not appear the same way as it would on a bigger screen. A mobile-friendly site would also enhance the user experience as the user would not have to squint their eyes or zoom-in to read the content every time.