Neon signs have been a popular marketing tool for decades and are a perfect choice for advertising the location of one’s business and attracting potential customers. This century-old technology can be a great way to communicate information and can offer high visibility that can be extremely beneficial, especially for smaller businesses.
Although old signage can be a hassle due to their difficult installation, disassembling, and repair, as well as their high energy consumption, that is not the case with modern neon signs. Today, they come with technology that is easy to install, energy-efficient, and low maintenance. LED neon signs are a great form of advertisement, as long as you choose a design that truly reflects your company and brand. So here are some things to consider when deciding on what your perfect sign should look like.
1. The Colors
There are few ways to go about choosing the right colors, the easiest being using the colors that are featured in your company’s logo and incorporating them into the sign. However, if you want it to stand out more, consider using bolder, brighter colors such as reds or bright pinks. If you are placing the signage on the outside of a building, consider picking colors that will be aesthetically pleasing against the building’s exterior.
2. Your Building Size and The Location
The size of your signage will depend on the size of your storefront and where you want to place it. If you are putting it on the exterior of a building pick a size that will draw attention, but be careful to not go overboard. The longer your storefront is, the bigger your sign can be. If you are placing it in your window display, it is better to choose one that is smaller, but still noticeable.
However, they can also make great indoor decor not only for your company but for shops and homes as well. They can even be great for special occasions and celebrations such as weddings. You can click here to learn more about these custom neon signs.
3. What You Want It to Say and The Font
Whatever message you choose to convey, make sure it is concise and direct. Avoid using too many words since that might create visual clutter and will be hard to read. Choosing a large font in a color that stands out from the background it’s being placed might be best because it will be easy to read and eye-catching at the same time.
4. Should It Include an Image
Including an image is completely fine as long as it does not distract from the message you are trying to convey. Make sure it is recognizable and connected to your brand since you want potential customers to immediately understand what is being advertised.
5. Your Budget
How much money you plan to spend will determine certain factors such as the size and style of your sign. However, consider investing a bit more since it will ensure you get a quality product that will serve its purpose for a long time. Also, most modern neon signs have low energy requirements, so you do not have to worry about costly energy bills.
Besides the obvious benefit of being a great marketing tool, many of today’s LED signs are designed to be energy-efficient, safe for the environment and children, and do not include any toxic gases. Choosing the right one will increase your business’s visibility, bring more exposure to it, and attract more customers in the process.