Maintaining a physical store is not an easy task these days. In the modern world, online shopping has the upper hand. The reasons for this situation are pretty obvious because you can browse through a high number of products from the comfort of your home without the need to go out and waste valuable time.
In addition, customer experiences of certain shops are at the highest possible level. On the other hand, you have a high number of online stores that rely on old-school ways of attracting customers. One of them is Amazon.
This online giant heavily relies on traditional ways. In 2015, the company opened its own bookstore in Seattle that is the perfect combination of both online sales and driving offline sales. What they know is that the vast majority of people want to have that old-fashioned store experience.
All of these customers prefer to take a look at the physical advantages of physical stores that scrolling down from their homes. So, this leads us to the conclusion that owners of physical stores have a certain advantage over online shops if they play their cards right.
Playing your cards right means focusing on attracting customers to your store by paying attention to certain aspects that combined, are called in-store experience. You can have a small insight into how this is done, check this. Most certainly, this is the right way to go.
This is where we step in. In this article, we are going to provide you with some useful tips you can use for the improvement of your store’s atmosphere and experience. If companies like Amazon are using some of these tips, why shouldn’t you? Without further ado, let us begin.
Influence Customer’s Perception of Your Store
The first thing that you should do in order to attract more customers is to improve the customers’ perception of your store. One of the easiest ways you can do this is by gathering feedback from your regulars. This is something that can be done in two ways.
You can either ask or observe their reactions while they are looking at your products. By tracking all of the results you can have a better insight into what you can change in other to make your customer experience better than it was. We are going to talk about these two ways in greater detail.
You can gently approach the customers and ask them a question of what brings them into your store or you can ask them to fill some kind of questionnaire while they are waiting in line for registers.
On the other hand, you can ask for their email address and send them a questionnaire that they can complete from the comfort of their home. That way you will obtain their personal opinion about your store. It doesn’t matter if it is negative or positive, you can use both of them, believe us.
Different from asking your customers what they are thinking about certain aspects, observing their actions while they are in your store is not as direct, but is equally as effective. You and your employees can observe customers’ actions.
This means that you can see where they are stopping to have a better look or to listen to something. Furthermore, you can evaluate that, if something specific is at hand.
Make Shopping Easier for Customers
After a customer enters your store, you need to make sure that doing business with you is easy. For example, you can create a floor plan guide in order to make it as much as possible for your customers to go through your store. Also, by doing this, you are going to manage the traffic flow. This means that you should create your own space planning strategy.
On the other hand, you can make a personal connection with your customers and turn them into regulars if your approach is the right one. Furthermore, you can create some kind of competition, hand out some coupons, or giving free samples of your products in order for customers to have a glimpse of what you are offering before they buy.
Making a Connection and Developing Store’s Personality
You can attract more customers by creating a certain personality for your store and combining it with your products or brand. There are several ways you can do this.
You should know that our brains are triggered by scents. This is something that is used in marketing since human memory can reach. The smell of your store is one of the best things that you can include in your store’s atmosphere.
Smells are used for triggering emotions and memories. It has been proven on more than several occasions that adding a smell into your store can lead your customers to make a decision to stay more in your store than they planned at first. A subtle, pleasant smell is going to do wonders, believe us.
While including music in your store is good for having a good influence on customers’ experience, it can have a positive influence on your staff as well. You should choose music that resembles your store or product in some way.
Naturally, you are not going to use some loud and heavy music if you have a store where you sell baby food and clothes. Finding the right balance is going to have a great effect on your store’s image.
Using lighting for pointing out some products or creating an atmosphere is something that can be seen frequently in popular store chains. Having just the right amount of lighting in your store improves the customers’ mood.
One of the best examples you can find in the world when it comes to the right use of lighting is Louis Vuitton. We are not going to get into details, but be sure to check it out.
Color is one of the things that can influence customers’ perception of your store the best. You need to make sure that you chose the palette that resembles your brand or something that at least resembles the colors you are using.
Using consistent color schemes in marketing is going to improve the overall perception of the customer when it comes to your store.