There’s no doubt that the modern-day customer spends a large part of their time doing research online. Before making a purchase or placing an order for a service, potential buyers search for the best alternatives to patronize. The search engine makes it easy for these users to find the most suitable product or service.
For the past few years, businesses have taken advantage of this phenomenon to expand and grow their reach. With proper implementation of SEO best practices, online companies can market and offer their products to interested persons. Search engine optimization is good for firms, but Local SEO is better. Keep reading to fully grasp the concept of Local SEO, and how to hire an expert for the job.
Why You Need Local SEO for Your Business
Local SEO helps you to optimize your website and take it to the top of the local search result pages. To put it simply, people living or working around the physical address of your shop will easily locate you. Local SEO has proven to be the most effective way to take people from the website and get them through the front door of your business.
As a business owner, you may not be familiar with the technicalities of setting up your websites with a competitive local SEO strategy. Local SEO practices are promising and sweet to hear, but it is quite complicated and different from regular optimization tactics. Now, this is where the need for an expert local SEO company comes. This comes with the responsibility of finding the right search engine optimization company to help you. We have created an ultimate guide on how to hire a local SEO company for your business. Below is an overview of what to expect:
- Create Feasible Goals
- Work with Only a Specialist Company
- Lookout for Reviews and Testimonials
- Check their Track Record
- Identify the SEO Tools at their Disposal
- Ask the Company for a Service Plan
- Determine How they Measure Progress and Success
Create Feasible Goals
Before going on a search for a local SEO company, you have to draft out goals on what your business looks to benefit. Setting yourself up with vague goals will make it harder for the company to determine your needs and how to help you.
Take out some time to outline your goals and streamline your expectations. Each purpose has to be as detailed and clearly stated. Specify your target audience, your competitors in your niche, and any previous experience you’ve had with SEO, if any.
Making a list of feasible goals will pair you with the best SEO service for your business. It will also serve as a benchmark to evaluate the progress of their work.
Work with Only a Specialist Company
During your search for a suitable company, you’ll come across those that promise a one-size-fits-all solution for everything. Stay away from this kind of service provider. Ask if they specialize in local SEO and not just traditional SEO. Any company that you decide to work with must be familiar with Google Maps, Schema, citation building, Google My Business, local structured data mark-up, and so on.
Also, its better that you work with someone with a background in your niche or located in your region. This is the best way to guarantee that they know how to attract your target audience. For instance, local Australian businesses can seek SEO Melbourne services to help them establish a better online presence.
Lookout for Reviews and Testimonials
Reviews are an essential aspect for any service provider, including local SEO companies. Kindly start with the reviews on their official website and read through the testimonials of their previous clients. Does everything look satisfactory? For more credibility, you can search through reviews on SEO agencies using platforms such as Google Reviews and Trust Pilot.
Don’t be swayed by the positive reviews and good stories. Kindly take a look at the negative comments and check their responses to it. Were they able to rectify the problem? Did they ignore the comment? The answer to these questions will give you an idea of how they’ll treat your business too.
Check their Track Record or Work History
A reputable local SEO company will have published numerous case studies to prove how good they are. These case studies will tell you exactly how they’ve helped small businesses like yours achieve their set goals. Also, check the frequency of the publications to get an idea of their work history.
Most SEO companies will publish these case studies on their website. Take your time to go through them and determine just how effective they have been over the years.
Identify the SEO Tools at their Disposal
There are different tools used by local experts around the world. These tools can make jobs easier and goals achievable. Find out the means employed by the company of your choice and ask why they use them. An expert local SEO company will make use of SEM Rush, Yext, Moz Local, and Advanced Web Rankings, among others. Take note that useful tools are an indication of top-quality work.
Ask the Company for a Service Plan
This is a vital part of the whole process. There’s no doubt that local SEO is complicated, but you need to have a basic idea of what you’ll be paying for. It may be difficult for them to come up with a plan when you’re only at the early stages of working together, but the expert must have an outline of the steps they will use to achieve your goals.
The local SEO expert should have a clear and workable plan to take advantage of the local searches and direct them to your business.
Determine How They Measure Progress and Success
Determining success can be entirely subjective. This is why the local SEO expert must use the right metrics to measure success. It is not enough that your website ranks high on the SERP – online visibility is not equivalent to high returns. Instead, the SEO expert should be concerned with increasing traffic and conversions. Getting this step right will guarantee that your business can reap the financial rewards of local SEO.
Avoid any company touting superficial metrics such as online followers or social media likes. To harness this point, look up Joel House Search Media, a search engine optimization Agency with who specializes in local SEO in several parts of Australia. See how this expert service measure re their success. Specialist local SEO companies do not make astronomical promises. Weak metrics are only signs of short-term success and do not lead to s commercial revenue.
Getting your business a local SEO expert could be what you need to take it to the next level. Make sure to do it right by following the steps listed above, and soon you’ll have customers trooping in through the front door.