About 15 years ago people used to ask – do I need a website? But today if someone asks us this question, maybe we will be shocked to hear it. Today there is hardly any business that does not require a website.
Similarly, sales funnel is the future of online sales and marketing and every website needs a functional sales to funnel. For more information, check this website.
Let us understand this with an example.
Suppose you are selling a product or service through Google Ads and are spending 100 rupees every day to promote it. If you are selling one product for every 100 rupees, suppose the value is 200 rupees and your profit is 100 rupees. This means you are earning 100 rupees for every 100 rupees.
But if Google makes some changes in its ad policy tomorrow and now you sell a product after spending 300 rupees instead of 100, then you will have to bear a huge loss and maybe due to this, you will have to close your business.
To avoid this kind of situation, you have to take the help of technologies like Upsell and Cross-Sell.
McDonald’s Sales Funnel
Whenever you order something at McDonald’s, they give you the option to buy fries with a burger or make it meal.
McDonald’s does not have the slightest advantage in selling only burgers, instead, they only incur losses in its promotion and marketing.
If McDonald’s is selling a burger for Rs 100-150, it costs about Rs 400-500 to get that customer inside the shop. But the sentence, “Would you like a cold drink or fries with your burger?” turns this loss into a big profit.
Because their advantage in fries and cold drinks is many times more than burgers. This type of online upselling process is called Sales Funnel. Suppose you are selling a bicycle on your website, then on the check-out page, you can increase your profit manifold by selling tires, tubes, seat covers, pumps, etc. through the same customer.
The thing to understand here is that if your profit margin is very high, then you will not get lost due to a small increase in advertising expenses. Hope now you also believe that “The business that spends the most to get the customer always wins.”
You can get more benefits by implementing this process of sales funnel by any business. Even if you have to spend more on marketing than your competition on this.
Sales funnel is the only weapon that can turn your losses into profit and that too many times more.
How to Build a Sales Funnel Fast
Well now that you are aware of the boons a building a sales funnel, it is about time that you start building one that will reap you good results. It is not as difficult as it looks. Follow the steps as mentioned below and in no time you will have a converting sales funnel.
Step 1: Analyze Your Audience’s Behavior
This is the first and the most important step which you need to undertake while building a sales funnel. Know what your audience is looking for and once you have an idea about their likes and dislikes, you will be able to effectively create a sales funnel. You are not marketing your products before just anyone and everyone. These products have been created keeping in mind a certain group of people, hence, market the products to them.
Analyze the user’s behavior on your website. Have an idea of how much time they spend on your website, and what do they do while on your website, how much time do they spend analyzing any product, etc. All these points will help you effectively create a sales funnel.
Step 2: Allure Your Audience
In order to make your sales funnel work, you need to attract people towards it. And for that, you need to at first put your content before the right audience.
Follow the organic road and post a lot of high-quality content on your website. Create diverse types of infographics, content, and videos
You can also shell out a few pennies to run ads to lure the audience to your website. Depending on your target audience you can create ads.
Step 3: Create a converting Landing Page
The ads that you display or the guest posts that you write will direct the audience to your landing page. And for that, you will need to create an amazing landing page, one that effectively converts the audience.
A landing page tends to direct your audience to the next step of your funnel. Make a proper call to action feature that directs the audience and tells them what they should do next.
Step 4: Do Email Marketing
Email marketing is cheaper. You can do this yourself, or it can also be done through an email marketing agency. Email marketing helps business owners reach hundreds of consumers at a very low cost or little to no cost. Because in this you only need the internet and a computer or laptop. For small businessmen, this marketing is a much better option than other traditional marketing channels like TV, radio, or direct mail.
Most email marketing tools provide the ability to track what happens when you send an email. With this you can specifically track delivery rate, bounce rate, unsubscribe rate, click rate, and open rate. This gives you a better understanding of how your email marketing campaigns are working, and which people don’t like it. You cannot ignore all these things.
They are an important part of your internet marketing campaign. Your customers can also unsubscribe to your emails by getting upset with daily emails. So, you have to take care that you do not email too much. These are meant to get to know your customers completely and provide them with better content.
It takes time and hard work to create and optimize sales funnel. Follow the above-mentioned steps to create an amazing sales funnel to survive in this competitive marketplace.