We’re not telling you an earth-shaking secret when we say that a logo is one of those essentials that make your company complete. It’s who you are business-wise, it’s the first thing most people see when they come into contact with your company and the thing that makes the first impression on them.
A great design should also give you the comfort to get on the scene and start communicating with either future clients or prospects. It’s the embodiment of your brand and as such, you want that it to actually represent your organization in the best possible light. You want it to tell the quintessential story behind your business, to get the message through loud and clear.
A good and engaging one will make your brand memorable and will make a clear impact on the people who show interest in the type of products you sell.
All in all, it’s your number one brand-building tool and probably one of your most important assets when it comes to shaping the said brand.
Need a great example? Take McDonald’s logo that is instantly recognizable worldwide. That’s the type of brand confidence and recognition you’re looking for.
In order to help you get to that level, PopArt Studio assembled a few great pointers that should let you know just how important a good logo design is and a few ways you can approach your upcoming design (or redesign) project.
You can create an awesome, long-lasting first impression
This is commonplace, however, it’s true that you can make a good first impression only once. And when it comes to the business world, this first impression oftentimes means either a paying customer or a deal gone south.
In most cases, the company logo (along with its name) plays a crucial role in getting the customer “on the hook”. Its style, the font used, the color, and the size all say a lot about the business, and all play a role in creating the first impression.
This is why it’s crucial not to make the design process lightly. Sometimes, hiring a professional designer is your best bet since these professionals understand the latest trends on the market and can create one that matches your brand’s identity and rings well with your customers as well.
Again, you know that a great first impression can either make or break a deal. If you have a great appearance, you can make any first impression count.
Your logo lets you stick out from the crowd
There’s an abundance of different styles, and fonts out there and some of them are better than others. However, you will notice that a logo that strikes a fine blend of everything consumers want in design will usually be more engaging and speak louder to your target audience. A good one will speak for itself and won’t require any additional explanation.
That being said, you should treat yours as an asset, as your main weapon for branding.
Consumers will usually associate products with brands. Remember McDonald’s? Most people will have the “M” on their minds when they think about hamburgers, and most often than not, they will see a grinning Italian chef in the kitchen when they think about pizza. It’s that simple, yet that powerful.
As such, you can’t afford to have a design that’s not up to par with the best out there since it can potentially deter your prospects from choosing you. You need to stand out, you need to be unique, and you need to strike a chord with your target audience.
Make your business memorable with your visual identity
The truth is, this world isn’t black and white and to leave a lasting impression, you will often need to step outside of the confines of your “safe place”. This isn’t just the case with business moves, you need to have a similarly daring approach when you’re coming up with a new logo. Dare to use colors, dare to use an exceptional concept.
Your prospects and clients have high expectations, they are looking for something exceptional, exciting, and exquisite.
So, when you hand over your business card, make sure to give them what they yearn for. Make a bold statement with your brand identity.
Your visual identity is also a powerful business tool as it conveys a clear message of what your business is and what it does. You can make good use of this tool on your website, social media platforms, and all online and offline marketing campaigns.
A rock-solid logo will give you the foundation upon which you can build an exciting and memorable visual identity.
A great logo builds loyalty
A logo that’s memorable and represents your brand accurately will go a long way in building trust and loyalty.
However, you should know that a great one is not a be-all-end-all solution for your business. In order to create that loyalty and trust we’re talking about, you need impeccable services and products as well. If these are intact, great brand identity will complement your products, core values, overall brand story, and will automatically evoke feelings of trustworthiness and credibility among your customers.
You probably know that brand-loyal customers are the best customers. They aren’t only your most prominent regulars, they are also the ones who, most often than not, actively promote your brand and products because they simply believe in them. Don’t forget, brand ambassadors are the best marketing assets you can have, and great design can play a vital part in creating them.
A logo makes your brand marketable and can help you access all surfaces
This is utterly important when you’re business is in its growing phase and you’re looking for scaling opportunities and exploring new markets. With it, you can expand your brand through every marketing channel let those be online or offline.
You should note that different platforms may require slight adjustments so make sure to have various formats. If you don’t really feel comfortable doing that, know that a professional graphic designer can always help you with nailing the right dimensions and formats so your logo will always be marketable no matter the channel and requirements.
Leaving the job to professionals can earn you more than you’d think
If you are just starting out with your business, hiring a professional designer to create a logo might seem like an unnecessary budget stretch, however, think about it as a long-term investment that will give you a great return for years to come if done right. Trust us, your customers will notice if your brand image is something that you came up on-the-fly, and it probably won’t make that coveted awesome first impression you’ve wanted. On the other hand, you ruin your own reputation with a weak logo.
That being said, corporate identity is something where you shouldn’t be cutting corners. You need something that strikes the right chords with your customers, something that’s memorable, and something that looks professional out of the box.
Lastly, if it’s done right, you won’t be needing any redesigns.
A logo helps you gain more momentum on social platforms
You may think that the importance of your logotype is overrated especially when you’re comparing it to such crucial aspects as product and service quality or customer relationships, reviews, and customer service.
Well, the answer is, it depends on your point of view. While at the end of the day, the quality of your products and services (along with customer feedback) will be the main driving forces behind your future sales, having a memorable brand appearance can give you a certain advantage, especially on social platforms. You see, users are constantly bombarded with different promotions. In such a cavalcade of ads and businesses, you need to have a brand that sticks with the user and entices them to reach out to you and give your brand a try.
Grab your prospects’ attention with ease with a great logo that sticks out.
A comprehensive marketing asset
If you plan on tackling both the online and offline realm, you should know that these distinctive areas will require you to use different tactics, strategies, approaches, budgets, and so on. Out of all these, only two things will be consistent: your logo and the effects it has on your target audience.
That being said, put time in creating a professional and engaging one since it will work for you as your brand’s signature that will be visible on every surface where you market your company and products.
As you can see, designing your brand identity’s most important asset shouldn’t be something to take haphazardly. As it is something that will help your brand establish itself both online and offline, it should be a crucial part of any brand development process and should represent your company in the best possible light.
So, if you want to reap all the benefits of professional design, consider hiring a professional as they possess the necessary knowledge and experience to give your company the breathtaking logo it deserves.