When you first designed your business website, it was a time-consuming, demanding, and expensive affair. Then, you realize that despite so much effort, you need to redesign it again and implement the best SEO practices to drive quality traffic to your site and boost conversions. You might be wondering why redesigning again? Even clients focus on a redesign to come up with a chic website, user-friendly design, smooth navigation, and improved SEO.
According to an article published on https://www.inc.com, your business website creates the first good impression on your potential clients. With the latest design trends, your web pages are easy to navigate and guide your visitors on your site. A dusty, old page layout will drive your prospects away, and you end up losing potential sales opportunities.
SEO also comes along with website redesign. You should not overlook the optimization of your site. If your web pages aren’t optimized even if you have an outstanding design, you are cutting off most of the organic traffic. Make sure that both your redesign and SEO work fine with search engines like Google and Bing. At least, create a site map, heading titles, title tags, Meta description, and of course, quality content. Read on to learn about the top benefits of a website redesign.
Make The Most Out of Mobile
When your existing website is not mobile-friendly, you are lagging and stopping yourself from business growth, connecting to new customers, and providing pleasant browsing experience to your prospects. You should focus on responsive web design and not merely making your site mobile-responsive. That is because a responsive website design makes specific seamless functioning of your responsive site on not onlyPCs or laptops but also smartphones, iPads, as well as mini-tablets. You don’t need to fret about how your web design or page content will appear on various devices.
When it comes to a mobile-friendly site, things become a bit complex because it has its backend to focus on. It means your team’s workload increases in managing two varied platforms. However, when it comes to responsive web design, you have a single interface where most of the modifications you would like to make would show flawlessly over all devices.
Improve Your Site’s SEO
No matter how you redesign your website, the judgment behind building a site is to make the same noticeable on Google or Bing. In simple words, website redesign improves SEO. A redesign will attract quality traffic to your web pages and lead to conversions. You will need to optimize your site with relevant search terms or keywords (KWs) and content to help you grab the top spot in the search engine results pages or SERPs.
Again, you need to focus on the latest Google algorithm updates and then consider a redesign. While taking up the redesigning project, it is imperative to rethink your website structure, content layout, content management system or CMS, link building, and brand messaging. Implementing all such changes will boost your website’s visibility on Google and traffic. If you have any doubts or queries, consult with any website redesign SEO firm near you. They will be more than happy to answer your questions. Visit bigdropinc.com for more information.
When your redesigned website is content-rich, more relevant inbound links, and simplified menus, it will improve the SEO of your site. You can also improve your website structure to make it simpler for your visitors as well as Google or Bing.
Improve Conversion Rates
When it comes to website redesigning, it’s your chance to make things right and resolve issues. Your call-to-action requires fixing and needs positioning somewhere more notably on your business website, or you need to get rid of an invasive pop up because it’s not serving any purpose or adding any value to your site.
There could be numerous aspects to hinder conversions. Therefore, considering a website redesign is the perfect step to eliminate the useless call-to-actions or buttons and integrate functional navigation menus that will help in improving conversions.
Helps Your Website Stay Relevant
No visitors will like to stay long on a website that is out-of-date and not relevant today. You need to update your web design. According to Techmagnate, the best way is collaborating with a design agency that has the knowledge and experience of the latest web design trends. When you redesign your business website, it conveys a message to your targeted audience that you are making an effort to stay relevant and meeting the changing preferences of your visitors. It makes your website credible, drives traffic provided you have optimized the web pages, and boost conversions and sales.
Improves Website Usability
When you own a physical store, you make an effort to make it presentable and inviting. The same rule holds when it comes to your website design. With a newly redesigned site, it will help in improving the structure of all the web pages and, most importantly, improve the user journey. You can convey your unique selling point or USP with advanced design as well as connect to your targeted audience, understanding their challenges and pain points.
For instance, you can integrate a new section to your website that helps visitors to browse and navigate through your wide-ranging library of product walkthroughs or webinars. They can also visit the article to learn more about the best practices related to web design from your partners and team. You can also design a new, simple contact form to make it easier for your targeted customers to communicate with you and get prompt responses.
Improves The Volume And Quality of Leads
When it comes to inbound leads, these are essential for your marketing funnel. It will help you to generate qualified leads by improving the site design and strategy. For this to happen, you need to expand the lacking content on your old website. Integrating video tutorials, case studies segment, and lead generation forms will help in boosting both the quantity and quality of the leads. Try this strategy, and you’ll be surprised by the results.
There are many benefits to a website redesign. Therefore, understand why you need it and then plan your redesign task, keeping in mind website functionality and user experience.