Mobile development is expected to flourish in 2023. Thanks to the rapid progress of the past years, current development trends have become even wider, significantly increasing the role of mobile development in business and other areas using information technology. The main trends of mobile development in 2023 are further in the article.
Cross-platform mobile applications
In the case of optimizing development costs and time, the best solution is cross-platform development for several operating systems at once. This approach significantly reduces costs and allows you to create flexible, adaptive applications that perform well when integrated for multiple operating systems at once.
At the moment, there are more than 40 different frameworks for cross-platform development in the global network. The most popular among professional developers is Flutter.
Cross-platform development is the key to the success of an application after release. Due to the focus on several operating systems at once, the versatility and wide possibilities for personalizing the application are guaranteed.
Progressive web applications are the latest development trend that has been required to be followed in one way or another for several years. This technology visually and functionally transforms the site into a fully functional mobile application. This approach is new and allows the application to work in almost all browsers. According to the most recent statistics, progressive web apps can increase conversions by 36% – an impressive figure, especially for large businesses. The disadvantages of this approach to development include limited access to the hardware components of the platforms, which reduces the developers’ access rights to update and upgrade the application, as well as high resource consumption.
PVA can be a great solution for releasing cross-browser apps to replace those removed from mobile OS stores.
Artificial intelligence in mobile applications
Today, artificial intelligence and advanced machine learning solutions are one of the main priorities in the development of information technology. Developments based on artificial intelligence allow you to create universal chatbots and increase audience response by establishing constant contact with the audience. According to the latest statistics, in 2023 more than 40% of companies will begin to implement artificial intelligence solutions in their web resources – this indicates the undeniable advantages of innovation. Such algorithms and solutions are most actively used in the field of Internet banking, e-commerce, and travel navigation applications.
By installing an artificial intelligence framework in an application, it is possible to almost double the effectiveness of marketing. Interaction with the audience through voice or text communication will grow, which will lead to an increase in the number of users and conversion – users will use the company’s services much more often because the service is convenient and always available.
Universal chatbots are chatbots that can understand and respond to a wide range of user inquiries and commands. They are powered by artificial intelligence and machine learning algorithms, which allow them to learn and adapt to user behavior over time. By using natural language processing and other AI techniques, universal chatbots can provide a personalized and efficient user experience, helping users quickly find the information or assistance they need. They can be integrated into a variety of mobile applications, such as e-commerce and customer support platforms, to improve engagement, reduce response times, and enhance overall customer satisfaction. Universal chatbots are an important tool for companies looking to streamline their operations and provide high-quality customer service.
A key tool in a modern development that can significantly increase user engagement. It is often used as an additional tool in e-commerce applications – for example, to involve the audience in promotions and bonus programs. The gradual gamification of projects leads to a reduction in miss-clicks when installing and using e-commerce and banking applications, easily turning the application into an interactive assistant that can both provide the necessary services and access to goods, and a great companion for spending time on the road or at lunchtime.
The advantages of project gamification are many – thanks to a variety of content, a company can take an active part in the lives of users, mentoring and facilitating a convenient choice of goods or services for both parties, as well as increasing the level of satisfaction when using applications. The integration of fast and compact mini-games does not require large hardware costs, while allowing you to create a whole unique game world based on the company’s services or products. This increases the level of user engagement at times, in some cases.
Location-Based Services, or LBS, guarantee a better customer experience, according to analytics. Delivery and e-commerce services are now nowhere without such functions, while more and more companies from other areas of activity are implementing LBS into the functionality of their platforms in one way or another. This allows you to increase the percentage of user interest in using the application on an ongoing basis, because thanks to convenient options focused on the current location of the user, the response of the target audience is growing significantly. Such applications are extremely convenient to use, and the level of service is high.
2023 will be a landmark year in the world of mobile content development. The ever-expanding field of interest for the adherents of artificial intelligence and machine learning algorithms will soon lead to the widespread integration of innovative solutions for communication with the audience and processing user requests. The growing level of service leads to close competition at the top of the search results of mobile OS app stores, which inevitably leads to an expansion of the functionality of applications, and as a result, to a better and more detailed audience response.