If you are seriously thinking about starting your own E-commerce business, you should know that you’ll need a properly working website in order to be successful. However, if you did some digging before opening this article, you might be completely overwhelmed by the amount of information you found on creating a platform where you’ll market and sell your products.
However, the entire process does not need to be complex and daunting, instead, you could create a website in 5, easy steps that almost everyone with basic IT knowledge can go through. And, this is exactly what we’ll talk about in this article today. Let’s take a closer look at the steps you should take when creating a platform for selling your products:
Step 01: Opt For a Domain Name And Check if it is Available
The very first thing that you’ll have to do is choosing a domain name which is actually the name of your website and it will be the way your clients find you online. But, you cannot simply choose any name that comes to your mind, which is why you’ll need to check whether or not it is actually available.
Now, you might be wondering – why should I do this first? Well, you do not want to spend a lot of your time marketing your products and/or services just to figure out that the domain you wanted is already take – which can cause you to lose a lot of resources, money, and time.
Step 02: Learn if Your Products Will Sell
Next, you’ll want to determine the search volume for the products you are planning on selling. No matter how great your products are, if there is no demand, you’ll likely not make any sales. Hence, ensure that you spend some time determining the search volume on popular engines such as Bing and Google.
If it turns out to be quite low, there are big chances that you won’t be able to sell the items you are offering. On the other hand, if it is high, you won’t have to worry about your sales since you’ll be able to reach more people, which implies that you’ll be making more sales. There are various tools that you can use for determining this, so, ensure that you actually use them.
Step 03: SEO is The Key
Search engine optimization or as it is more commonly known as SEO is a method for ranking higher on search engines. To be completely honest, not a lot of people go to the second page of the results when they are looking for a specific thing, mostly because the first page usually means the best stores.
Hence, ensure that you learn what keywords are related not only to your products and/or services but to your entire business as well. Doing this will make it easier for people to find your online store, which means that you’ll be able to make additional and more sales in no time.
Step 04: Create Your Website
When you are done with the aforementioned things – which are crucial for your business – it is time to buy the domain name your opted for and start creating your site. There is a wide range of platforms that you can use, as well as various tools, hence, ensure that you check some of them out.
Once you find a platform that will allow you to make your site, you’ll want to use other tools such as Templatemonster that can help you even further, with let’s say, providing you with templates. This means that you won’t need to spend a lot of time designing the site, instead, you can opt for a template and you are good to go.
Platforms such as WordPress can help you create a website by simply clicking a few buttons and typing in some words, hence, you’ll definitely want to opt for a building platform that is easy to use and compatible with different devices such as tablets and smartphones.
Step 05: Choose a Payment Method
Last on our list, but not least important is the plugin you’ll choose for the payments people will make. Without it, you won’t be able to process, nor receive the payments made. With such add-ons, you won’t need to go through the tiring process of integrating a payment method, nor will you need to buy costly programs and hardware.
Bonus Tip – It Needs to Work Properly
There were various studies that concluded that people won’t wait for a website to load for more than 5 seconds, which is why you must ensure that it functions properly on different devices. The easiest way to ensure that it will load efficiently on any device is to try it by yourself.
Additionally, you’ll want to post only high-quality content that will properly and efficiently represent your products, hence, ensure that you only post content that is high-quality. You could also choose to post different videos on, for example, how a certain product and/or service can be used, which will be quite useful for people purchasing from your online store for the very first time.
Lastly, utilizing social media pages and connecting them to your website is crucial. By doing so, people will be able to connect with you on various platform, however, they will also be able to share your products and site easily and in a few clicks. Do not forget to engage with your audience on a daily level and offer free giveaways, especially if you are just starting out.
As you can see, it is actually quite easy to create a website by yourself in 5 easy steps. And, by following the steps and tips mentioned in the article above, you’ll be able to make the entire process easier, less time-consuming, and more importantly, less stressful for everyone involved.
So, now that you know what you’ll need to do and focus on, you might not want to lose any more time. Instead, you should go back to the beginning of the article and start from the first step, which is choosing a domain name and ensuring that it is available. From there, you’ll get your site up and running in no time.