The Internet world has its advantages and disadvantages. However, we can’t deny it is a powerful educational tool for many people. Whatever you type in Google search box, you will get millions of results. However, why would you remain a “researcher” when you can become a blogger?
First of all, running an educational blog is a good way to have a passive income. Despite that, it can also show your expertise for a certain niche and writing skills. Many people made a career improvement thanks to their blog. Some people also established a powerful brand and found their place on the market.
Still, achieving goals like this requires hard work, patient, and creativity. The most complex part of your path to the top will be to start a blog. Less experienced people do not know how to attract visitors to their website. Indeed, this is a tough thing because there are millions of educational blogs similar to yours.
Well, you went to the right place to discover how to create a successful educational blog. The entire process is complex, but that doesn’t mean it is impossible to accomplish it.
Precisely Determine Your Niche
Educational blogs can be related to absolutely every subject that exists. This includes everything from music subjects to historical subjects. However, that doesn’t mean you can write about everything. You need to precisely determine your niche before even starting to designing your blog.
Most beginners make a common mistake. They start to analyze viral subjects on their blog. It seems to them that they will attract a lot of people in that way. However, this is the worst possible start you can make. For example, programming is a popular industry in the last couple of years. If you are not an expert programmer, why would you start to write about that subject?
As we said, there are millions of educational blogs on the entire Internet. They are all talking about similar subjects in different ways. Because of that, you truly need to be an expert in the current field. It doesn’t matter if it is not so popular as some others. There is still a certain group of people that will follow your work.
Domain Name and Hosting
These two things seem like a relatively easy step, but it is far away from that. First of all, your domain name needs to somehow be different from others. Let’s imagine that you plan to educate your audience about cars. The domain name such as careducation.com is not going to help you a lot. First of all, there is probably a website under that name. Despite that, it is not engaging and interesting at all. For instance, carnerd.com would be a much better choice. It seems a bit silly and people will remember it easier.
Despite that, you need to ensure that your website works fast. Internet users of today have high requirements and expectations. In other words, they do not want to wait for the website to load for more than 10 seconds. Good hosting is something that will ensure that. You also need to worry about the security of your website. If you become popular, you will become attractive to hackers. Because of that, carefully pick the hosting firm that you will collaborate with.
Pick the Right Design
Let’s say that you are truly an expert in the current field. You possess high-quality writing skills and you know how to share your knowledge in the right way. However, the content you share is not the first thing that the visitor sees. The design of your blog leaves the first impression that is crucial in this world. If the design and navigation of the site are not good enough, he will leave it without even checking the content.
Fortunately, you do not have to spend a fortune to design a website. For instance, WordPress is one of the most popular platforms among bloggers. They are using it because of its amazing features. There you will have the chance to find many themes that can satisfy your requirements. For some of them, you might need to hire a programmer to customize your theme. However, some of them are designed only for educational blogs. Because of that, we recommend you visit themeforest.net and find out more about certain educational WordPress themes.
When we talk about design, there is one thing that you should know as well. Every blogger needs to design a creative logo that will capture the attention of the visitors. Your logo should not be a copy of your competitors. Yet, you can check their websites and get some inspiration. The unique and engaging logo is one of the conditions to improve your brand and become recognizable among people.
Determine Your Target Audience
Knowing who your target audience is important because of various reasons. First of all, sooner or later you will have to invest in different advertising methods. For instance, social media and SEO are a great tool to reach your audience effectively. Yet, the target audience can tell you more about the design you should pick.
Your target audience has the same interests, but it also has the same tastes. Their expectations need to give you directions on how your blog should look. This includes everything from content to types of designs. For instance, is your target audience a bigger fan of visual or textual content? Do they like long-form blog posts or they would rather read those with infographics and images? A proper analysis can give you a clear answer on how you should start.
Pick the Right Structure of Each Blog Post
Today’s generations do not like to read a lot. Because of that, you need to make their reading simple. Bloggers usually do not invest a lot of effort to pick the right blog post structure. They are not aware of the influence that it has on the satisfaction of the readers.
First of all, the sentences on your blog should be easy-to-read. Try to write sentences that do not contain more than 20 words. Despite that, the entire blog post should be divided into paragraphs and subtitles. Each paragraph should not contain more than 150 words. In the beginning, you might not have a lot of blog posts on your website. Yet, all these tips you should apply when writing “About Me” and “Landing” pages.