The world of digital marketing is very dynamic, and it’s ever-changing. Technology, trends, and tactics are never stagnant. That is the main reason why should your content marketing strategy stay up to date with all the new developments in the industry, such as alphaefficiency.com does. We suppose that the last thing you would like for your business is to fall behind your competitors that are staying ahead of the curve.
Whether you’re focused on Search Engine Optimization (SEO), social media, content marketing, advertising, lead generation or sales we are going to list some of the content marketing trends that you need to know in 2021 and that will help you reach your targeted audience, to connect to your customers, and boost conversions.
Video and live-streams
Videos and live streams have recently become huge thanks to the most popular platforms such as TikTok, YouTube, and similar. Accordingly, around 54% of consumers would like to see more video content from businesses and brands they support. If you want to improve your content marketing strategy and to engage with your audience, you’ll need to start incorporating videos.
Of course, you’re not only limited to TikTok and YouTube because videos are doing exceptionally well on many other platforms such as LinkedIn, Instagram and Facebook, or even your own website.
The research from 2019 shows that around 87% of digital marketing professionals are using video content as a content marketing tool.
Content optimized for voice search
The use of voice search has skyrocketed with smartphones and AI-powered assistants such as Siri and Alexa. As it’s reported, the global market for voice devices grew by about 187% in the second quarter of 2018, with shipments reaching around 16.8 million units. That means that more and more users are searching online by using their voice instead of typing.
What you need to do is to optimize content for voice search. Content marketers should now focus on questions that their audience would ask conversationally and to create content that would be based on those questions.
Users are expecting to use voice search much more in the near future. Above 61% of those aged between 25 and 64 who are already using the voice device intend to use it even more in the future.
Many businesses started to realize that maybe the fastest way to move your buyers through their marketing funnels would be with one on one conversation, which is why will conversational marketing be a notable trend this year. When you can have a personal conversation with your audience, then you’re not only creating a more human buying experience. Also, you can learn a lot about your audience, and that is what will help you generate more relevant content in the future.
There are many different forms of conversational marketing, including email marketing, customer success programs, live customer support, Facebook Messenger marketing, chatbots, and similar. With advances in artificial intelligence, chatbots will only get better at life-like conversations with users.
You will need a much more sophisticated way to communicate with a savvier customer, one that will speak to that person on the individual level. This really does matter because the customer expectations have changed, and being relevant to what they want to know is the key. Also, personalized content offers you the edge against your competition.
According to some research, around 92% of marketers have seen an increase in personalized content marketing strategy.
The personalization almost wholly depends on data. This means that the more data you collect about your potential customers, the better chances you have to create more meaningful and personalized messaging. You’ll have to decide what kind of information do you need, including preferences, demographics, objections, priorities, and how they can use what you offer. You probably won’t start with much data. It would be great for the beginning to get a lead to give you his/her name and the email address. After that, you can collect the additional data through some third-party sources, and you’ll know what kind of topic interested the prospect.
Dynamic delivery of the content
You’ve probably heard a lot about the importance of personalization. Nowadays, customers are expecting to receive offers and emails that are personalized to their specific needs. According to some research, around 54% of shoppers are anticipating a personalized discount within a day of sharing information with a retailer.
In 2021, consumers are expecting the next level of personalization, which is dynamic content. Dynamic content or adaptive content is a web content that is changing based on user’s behaviors, demographics, interests, and preferences.
For many brands, influencer marketing has been a source of excellent results. The buyers rely on that social proof many more than on any other influencing factor. Approximately 92 percent of buyers will trust an individual recommendation rather than the brand. The essence of influencer marketing will be the same, and the only difference will be in how companies use it. It seems like brands are shifting from quantity to quality. Whereas the main goal was to get as many endorsements as it’s possible in the past, the general thinking now is about the trustworthiness and the quality of the influencer.
If you want to change your influencer marketing, then you should choose the criteria for an influencer that would work with your brand. After that, you should create a campaign that will target the influencers and to get their attention. Grow relationships with those that respond, and don’t forget to track your data once you involve an influencer in campaigns to determine if the investment is worthwhile.
Why is Content Marketing Strategy important?
With the increasing competition, content marketing will grow at a much faster pace. It will be a deciding factor between the failure and the success of a business as it represents a digital marketing solution that shouldn’t be skipped to succeed. With all of these trends that we listed above, one must be on the top of their content marketing game and needs to develop their content strategically by keeping the targeted audience in mind.