If you ask any marketer or business owner what is the best way they can get more customers, they will always answer this question with “more visitors on our website”. There are a lot of ways you can boost traffic to your website whether free or paid, but today we are going to look at some of those tips to help you.
Social media advertising, display advertising, and paid search are all great ways to attract new visitors, getting your site in front of people and building your brand. Adjust your paid strategies to suit your plans or goals. Are you looking to increase conversions, or do you just want more raw traffic to your website? Each paid channel has pros and cons, so think carefully about your goals before you start spending.
If you are hoping that increased traffic to your website will also result in more sales, you will need to use high commercial intent keywords as part of your paid searches. Competition for these search terms can be expensive, but the payoffs are definitely worth it. Admaven Ad Network can help you make more money off of the increased traffic to your website.
Is it not enough to produce good content and hope that people will find your content. You will need to be proactive. One of the best ways to boost traffic to your site is to use social media channels to promote your content. Twitter is great for short and snappy links, while Google+ promoting can help your website show up in personalized search results.
Mix it up
There is no hidden magic formula for content marketing success, despite what you have heard or believe. For this reason, you will need to vary the format and length of your content to make it appealing to different kinds of audiences. Disperse shorter, news-based blog posts with videos, data-driven pieces and infographics to get the maximum impact.
Read more if you want to know more about content management systems.
Headlines are probably the most important piece of your content. Without a good headline, even the most interesting blogs will stay unread. You need to master the art of compelling headline writing. Most big blog writers often write ten different headlines before finally deciding which one will bring the most traffic, so make sure you think carefully about your headlines before you publish your posts.
Pay Attention to SEO
Optimizing your content for search engine results is still a very important and worthwhile practice. Are you making the most out of alt text? Are you creating enough internal links to new content? What about your meta description? Optimizing your content for SEO won’t take up a lot of your time, but it will boost your organic traffic considerably.
If you have covered all popular keywords and high-intent keywords, it is time you focused on long-tail keywords too. Long-tail keywords account for most web searches, so if you are not targeting as part of your SEO efforts, you are missing out.
Use Email Marketing
A lot of businesses today are so focused on boosting traffic through content marketing that they have forgotten about all the traditional methods of attracting new customers. Email marketing was and still is a very powerful tool if used properly.