Marketing

Mention click fraud to your digital marketing agency rep, and you might just see their face go pale. Click fraud is a growing problem that generates billions of dollars in losses every year. Security experts continue to look for ways to stop it. Could programmatic advertising be the solution? As …

As digital marketing evolves, it can be hard to keep up with all the changing trends – but that doesn’t mean you should ignore them! If your digital marketing strategy is starting to feel a bit stale, it could be time to freshen it up. Read on to discover some …

Every single company, regardless of its product, service, or sector of activity, is always trying to reach current and prospective customers online. Consequently, there has never been a better time to be a digital marketing entrepreneur. In fact, digital marketing has been listed as one of the most resilient and …

A funnel, also known as a conversion funnel or sales funnel, is a journey that a potential customer goes through, starting with an initial awareness of a product or service and ultimately ending with a conversion, such as a purchase or a lead generation. The concept of a funnel is …

If you want to maximize your search engine traffic and make sure you’re getting the highest-quality web visits, understanding keyword bidding strategies is essential. But with all the different types out there, how do you know which one is best for your website? Read on to find out! Types of …

Your poster presentation ought to be visually appealing and easy to read. These two aspects form the backbone of a good poster presentation and should remain constant regardless of the subject you are presenting. Having said that, good posters only need a minimal amount of text coupled with a few …

Listed on the Nasdaq since 2018, PDD Holdings is the multinational commerce group behind e-commerce platforms Pinduoduo and Temu. PDD Holdings shares its sourcing, logistics, and fulfillment capabilities with these companies in seeking to bring more people into the digital economy. With a network of more than 11 million merchants, …

Regardless of what your business might be, selling shoes online or offering software consulting services, you need online traffic to keep your operations running. Driving more traffic is the core mission of countless digital businesses today. Although there are numerous ways to do it, most entrepreneurs still struggle to accomplish …

If you have to single out one powerful thing that can help your company in its operations, then it is marketing. To increase operations and improve results, companies have to change things, and marketing and the power of this discipline can best help in this. What is proposed from a …

Good business and advertising could never go without each other. However, the way of advertising has changed over the years and today the most powerful advertising industry is internet advertising. It is growing at an incredible speed, which is helped by the fact that there are various alternatives to digital …