While there is no precise formula for product packaging, there are still a few trends that can be seen – most notably in packaging design. It is very important because that gets the attention of people and customers first.
The Link Between E-Commerce And Packaging
The rise of e-commerce has posed many different challenges for marketers and brand managers. One of the most important is how to build brand loyalty when buyers do not leave homes or enter stores.
Is it possible to attract someone’s emotions if he has not seen a compelling showcase, if he has not met with service sellers, or if his senses have not aroused a wonderful shopping event? E-commerce may have started the era of convenience, but it also significantly reduced the number of important touchpoints between brand and consumer. This could seriously affect brand love and repeat purchases. This is why packaging is essential.
What Does This Process Imply?
This is a technological process whose purpose is to place the final product in its pack, then to seal and properly label the product. The ‘packaging’ is a process while the ‘packing’ is a part of the process. It is an integral part of the production.
Therefore it is connected with the mechanization and technology of production and can be performed by hand or mechanically in various forms. The most common form is cardboard packaging.
Is The Cardboard Box Just A ‘Regular Box’?
We live in a time where packaging, or exterior, is of great importance. What we see affects what we think. Today, a well-designed cardboard box is a “silent seller of goods” and is an important marketing tool in attracting customers.
Supply chain cost reductions must be carefully balanced between the basic technical requirements of maintaining and quality with enable efficient distribution. Today, the appearance of a packed product is given a great deal of importance because the design, material and form are things that create and protect the brand.
Digital Printing And Cardboard Packaging
Advances in digital printing techniques have enabled packaging professionals to offer brands the highest quality, image fidelity and consistency in print, as well as the flexibility to produce large volumes. This is closely connected to an advertising campaign or consumer packaging branding.
Boxes have always been used for packing products. They protect products in every way and can also serve well in advertising. Moreover, well-designed boxes can truly help you sell the product. However, at a time when all packages are similar to one another, one must be creative in designing them and you can check this site for some great custom designs. For such things, it is best to use the services of professionals, that is, companies that design and sell customized boxes.
The key to getting the best custom packaging is good communication between suppliers, designers, and customers. Today, suppliers and designers work together to enable clear communication about customer’s needs. Such flow of information contributes to customers.
Well-designed, sustainable custom packaging can maximize the impact of a company’s and customers ’interest in the product as well. According to IMColorPrint.com, you can promote your brand when printing your company’s logo on your custom printed cardboard boxes. The design of the packaging stands out from its competitors, highlighting the uniqueness of the brand.
Types Of Cardboard Boxes And How Are They Used
Today, cardboard packaging is used on a daily bases. With mass production, it gained widespread use in the market. However, today it seems irreplaceable not only for packing but also for the storage and safekeeping of goods. There is a various choice of boxes on the market. They are mostly customized for particular products. Today, numerous products are packed in cardboard boxes, and we distinguish them by design. These are some of the basic types.
1. Cut-Out Cardboard Boxes
These cardboard boxes are easy to assemble, and because of their cut-out, they only have one part that does not need to be glued to fold the box nicely. This cardboard box does not use a lid because it has the same bottom as the top. You can always protect the product further, so it can be coated or additionally protected with adhesive tape.
Contrary to these boxes, we also have the so-called telescope boxes. They are a bit different because they contain a lid. They have two parts and the bottom and the top are different – so they fold differently. They are most commonly used as a cardboard packaging for gifts.
2. Ribbed Boxes
Most boxes are made of this type of cardboard. It has three layers, with a ribbed layer in the middle. This central ribbed layer plays a special role. Thanks to its structure, air space is left in the middle to protect the product from possible damage.
3. Packaging For Smaller Products And Drawable Boxes
Did you notice that there is a cardboard package that has two separate boxes that are pulled out, that is, the packaging has an outer and an inner part? This kind of packaging has openings on different sides. When the pieces come together – they form a single whole.
Therefore, the product is protected from damage. They are best for smaller products because they are tailored to the shape of the product, and are most commonly used for packaging glasses, figures and other fragile or easy-to-break products.
What Is The Main Advantage Of Cardboard Packaging?
Compared to other packaging types, the major advantage of cardboard boxes lies in recycling. In the US, over 90% of cardboard packaging is recycled. It is no different in other parts of the world. So it is not surprising that cardboard is the most convenient, but also the simplest for packaging products and gifts.
You may not know, but a total of over 400 million tonnes of cardboard packaging are currently produced worldwide, with the largest amount of waste being generated by these products. This fact makes recycling extremely important, as it protects the environment.
Twenty-five years ago, over 50% of cardboard packaging produced in the world was recycled, and today this percentage is much higher. Experts believe that it will reach 95% soon. If it were not for recycling, the environment would be significantly more destroyed to produce new cardboard and paper materials.