Even the smallest of small business owners understand the vital role that the power of the internet can have on the success of their company. The extended reach and connective power the internet provides between business owners and consumers should be harnessed in every way to extend your profits.
It’s business marketing 101 to ensure that you have an impactful presence online. Most businesses are content with a simple website to help draw in customers, which is fine. However, adding a business app to your marketing arsenal can allow you to enjoy the same benefits of big businesses like Walmart and Airbnb.
Giving your customers a great experience, whether they are looking for car insurance quotes or shopping for a custom wedding dress, should be your priority. Creating an app for your business can help you to achieve excellent service and convenience. Let’s take a look at some of the benefits of creating a brand app for your business.
When you design your app logo, it gives you the power of instant visibility. Customers that download your app will be able to see it every time they look at their screens. This can act as a powerful unconscious reminder of your service or product, making it more likely to draw their attention when they need you. Your logo will stand out in the minds of your current and potential customers.
As online commerce makes the shift from website purchases to apps, it’s to your advantage to have an application in place. Anyone that is casually shopping or browsing on their smartphone can buy directly without having to work through your website.
When you are only using a business website to connect with your customers, you are missing out on the huge marketing opportunity that an app can give you. Unless a user fills out an email form or asks a specific question, you have no way to reconnect with them to close a sale. With an app, your customers and potential consumers have the chance to connect with you directly.
Instead of spending money on a blanket social media marketing campaign, you can contact your users quickly and directly. Keep your service or product fresh in their minds by offering your assistance and sending updates about your business through email or push notifications. This kind of constant contact can help your customers to feel as though they are insiders to your business and in line for special deals and information.
You can have the best product or service but, if you don’t have excellent customer service, you will always struggle to build your brand. Personal opinion and related experiences of your customers is the most powerful type of word of mouth advertising. With a brand app, you can offer your customers a flawless experience that will leave them coming back again and again and telling all of their friends about their experience.
When your customers have issues or concerns, you will have the power to respond quickly to resolve the problem. You can even install a help desk or chat add-on feature to your app so that you can have a live conversation with your customers. Customers want answers quickly, and your ability to respond and engage could make the difference when it comes to establishing trust and accountability.
Build Brand Trust
It’s no secret that consumers feel more confident in dealing with businesses that have a professional system in place. It shows a commitment and level of effort that can help you build your reputation and trust. Incorporating a brand app can not only help draw in new customers but help you to build your brand. According to Allstate policyholders, the company’s Drivewise app shows that they promote road safety by encouraging safe driving practices, with a discount on car insurance as an incentive.
Every business has to start somewhere, but there is evidence to support that customers are more comfortable making purchases from companies who project a professional image. The launch of a business app can help your customers to see that your business is serious and that you have the skills and experience to serve them well.
A business application can be a direct link to your customers, helping you to learn more about their interests and needs. The collection of important data can help business owners to target what changes need to be made and how to better effectively reach their audience.
Data such as geographical profiles, personal demographics, and shopping histories can all be valuable information for business owners. When you know more about who your customers are, you can work toward improving your marketing strategies to reach a larger audience.
Build Customer Loyalty
With increased recognition, you can start to build broader customer loyalty. Building a solid brand following is one of the toughest aspects of your marketing strategy. Through a business application, you can initiate continuous contact with your existing customers. Email alerts and updates about upcoming events, specials, and product releases can help establish an ongoing link with customers.
Although many of the larger corporations like Amazon and Walmart have established mobile applications, they are still rare among small businesses. The development of an app for your company can help to grab the attention of customers while portraying a company that is established and connected. It’s not likely that many of your competitors will have set up an application, so having an app for your business can help you to stand above the crowd.
A large majority of online shopping occurs while customers are using their smart devices or phones. Although initial product or service research may be done while on an at-home PC, much of the actual buying happens while people are away from home and need something at the moment. With a business application, you are more likely to close the sale by offering your customers the opportunity to purchase your product or service while they are away from home.
Even if your business is small, there is no reason that you can’t reach for more success and growth. By harnessing the connective power of the internet by designing your own brand application, you can gain control of your marketing and build your customer relationships.