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Ad Monetization Platforms – All You Need To Know – 2021 Guide

As technology has continued to evolve and grow to keep up with the demands of a modern world, so has the way companies advertise to their customers. In the year 2021, advertisement has moved away from national TV ads that do not reach your desired target audience all the time to a more computerized approach. Streaming services have won and most people have cut the cord.

They get their entertainment primarily from OTT streaming platforms and CTV, for example, TVP. CTV if you don’t know stands for connected TV which is defined as a TV that is capable of streaming digital video. That is why it is important to use an ad monetization platform to get the most out of your investment.

Advantages of Ad Monetization

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An ad monetization platform allows publishers to generate greater revenue through their paid ads. This gives publishers a huge advantage because they can now choose what time they want the ads to be shown based on data and to which clients those time slots should be sold. This way you can sell ad space to the best performing clients and gain the maximum amount of money for each of their ads. That way you are selling your ad space to companies that perform well and will pay you the most.

Another advantage is that you cut out the middle man when you use an ad monetization platform you’re selling the space directly to the advertisers. If you didn’t know by now ad monetization is when you receive revenue for advertising. This is mostly done via streaming services, smart TVs, and gaming consoles.

Where to Advertise

This advertisement is usually done on OTT platforms because they allow your brand to reach the desired audience better since most of the paid ads are in CTV. CTV stands for connected TV which is defined as a TV that is capable of streaming digital video.

Ads on CTV’s are bought and sold through computer-automated auctions which helps publishers because they can better control their inventory, time-slots and have access to advanced analytics to improve the results of the ads. An ad monetization platform allows you to sell more ads, get more money, and get better results. With a good ad monetization platform, you can increase your revenue drastically.

Video Monetization

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A video monetization platform is a type of advertising tech that helps media owners build their audiences, get new clients and increase their return on investment. The video monetization platform helps increase your revenue by selling your ad inventory programmatically or to the advertising partner that is willing to pay the most. The video monetization platform uses data to decide who to give the ad slot to and the ad slot is usually given to the ad that has performed the best in that given slot.

Another way video monetization platforms work great for publishers and advertisers is that they place ads in front of their desired target audience in other than traditional ways by using data. If you find a good ad monetization platform you will eventually notice that the results will improve together with user interaction, placement on ads, and easy-to-read data that explains what is happening. It will also help you see what ads are doing best and at what time slots.

Mobile app monetization

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Mobile advertising takes a huge part in the monetization models. People today are using their smartphones more than ever, and monetization helps advertisers get the most of that.

They do that through the paid apps. We all want things for free, but there are people who really want to enjoy the premium features, and they are ready to pay for that. Also, monetization can be based on subscriptions, sponsorships, or popular in-app purchases.

On the other hand, the developers often offer the users to buy the premium version, that doesn’t include these ads, which is not the best option for the advertisers. But, since the number of those who will stay with the free version is much bigger, these apps become a great platform for ad monetization.

Which platform is the best one for this?

There are so many of them, and they all use different models and approaches, so it’s practically impossible to answer this question easily. It all depends on the type of monetization you prefer and your goals and intentions. For example, free users easily monetize their labor and effort through commercial social media, even though their main purpose isn’t the ads.

But, if you want to advertise your game-related product, it’s better to use streaming platforms for that. There are many options, and you have to recognize the best one. Telling which one is the best is not possible, and it all depends on you and your goals and expectations.

Can I monetize all my work?

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Theoretically, you can, but you only have to choose the right platform to do that. Include images and videos to your content, promote your website, make sure the design is responsive for all the standard screen sizes. Then, learn how to be a good writer, copywriter, promoter, and designer. Your content must be interesting and engaging, so you can make some profit. Try to cover some specific topic, or even follow the popular trends, but make it different than the others.

You should establish a strategy to cover all these things because you can’t do it all at once. So, the answer is yes, you can monetize everything you do, and probably you don’t need to be professional in marketing so you can realize how these things work in the reality. With the right combination of graphic and visual solutions, words, photos, and illustrations, you can turn any platform (including commercial social media) into an ad monetization place for you and your work.

Just make sure you are unique with what you do, and you don’t copy similar accounts. People appreciate when their favorite online profile is unique and dedicated to their experience. Even if you only want to educate them, do that with style and the great idea behind you. You will be surprised by how powerful social media is when it comes to monetizing your labor and the complete work.

Final Thoughts

Any company working with an advertisement in 2021 would see its results greatly improved with the use of a good ad monetization platform. Revenue will increase as a result of the efficiency of the platform, and transparency will be at an all-time high. A good platform allows companies to have all their data in one easy-to-manage place. The data is easy to read and manage at a great price. You can see what has worked best while not having to do all the work yourself.

The placement of the ads will also be improved given the fact that the best performing ad will be shown at the best time. The ad space will also be significantly boosted by cutting out all the middlemen thus increasing revenue. That is why right now you should give an ad monetization platform a shot to run your ad space. You will see an increase in sales, earnings, and success rate.

About Jordana Frazier

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