Expanding your small business seems to be a reasonable thing to do this 2020. As the business climate in the US is more than favorable, many people choose to hasten their plans for expansion and venture into potential new marketplaces.
One of those marketplaces is, of course, the international, global, market. If your business happened to offer customers a unique service or product, then you should consider expanding to international waters.
In this article, we are going to talk about the best 7 ways to expand your small business internationally in 2020. Without further ado, let’s start.
1. Identify Your Market
Market research is a very important step for any type of business, let alone a smaller one. That’s because smaller businesses have far fewer resources and money to experiment on potential marketplaces.
A general rule of thumb would be to do your due diligence and do some research and analytics to determine who your target audience is.
Not only will this open a new venue for your business, but will allow you to expand your service or product to a wider audience.
2. Learn About Potential Regulations
You might have a brilliant business idea that will make you filthy rich, but have you thought about any potential government regulations that will slow the process or downright prevent you from making money off it?
Well, to tell you the truth, there are lots of government regulations when it comes to day-to-day operations, business decisions, and disputing solutions.
Each market has its laws, rules, compliances, regulations, procedures, etc. You cannot simply export your product without knowing the before-mentioned factors.
This means that you should do even more research, but this time on potential regulations and other obstacles lying ahead.
3. Communication Without Using Language
It goes without saying that business runs differently in every country. What works in the US might not work in a foreign market. That’s why you need to learn how to communicate with potential international markets without using language.
You need to dwell deeper into how potential businesses are run in a particular country, get to know their culture more, and determine the potential business climate.
Maybe they’re no grounds in place for your product or service to work in another country, or maybe there aren’t any potential customers to be sold to.
These are nothing but extra steps that need taking, and they are very important if you are to succeed.
4. Penetrate the International Market
Now that you’ve done your research on everything we talked earlier and the outcome seems positive, it’s now time to start penetrating the international market.
When it comes to doing this, it’s all about marketing. Marketing is a tool that allows you to sell your product; something that you already know.
But same as the last point we maid, the potential market might do things differently than here in the US. But, if there is anything that works everywhere, it’s a trade show.
Trade shows are brilliant ways to make a name for yourself and introduce your product to a foreign market. These shows are organized each year, with potential investors, sellers, and businesses looking to showcase what they can offer.
There are a lot of things to take into consideration when going on your first trade show. There are various aspects and factors that will determine whether your presentation is a success or failure.
One important thing is to have your booth fully prepared. What we mean by this is to have a cool and fun layout that will draw attention. There is a whole article available online on this particular subject. If you’re planning on entering your business in a potential trade show, then we suggest you click here to know more about how a booth layout can be an instant success.
5. Prepare Your Product
There is nothing worse than to have the legal side taken care of but to leave something else to hold your product down. Truthfully speaking, you should never market your product internationally if you don’t have your house in order.
By “house” we mean your business, and by “in order” we mean to have all the necessary localization steps taken care of before breaching a foreign market.
Also, stuff such as copyrighting needs to be looked at extensively. This is because each country has its own copyrighting laws that differ from the next.
6. Have the Right Tools
The right way to expand internationally is to have the necessary tools that will allow you to do so.
While a very popular trend for a company is to transfer entire teams over to another country to stabilize the ship, you aren’t really in a position to do so since you’re running a small business.
So what can you do as a substitute for it? Well, for starters, you could hire locally and learn more about their business culture.
Another thing to do is to have someone else run everything else and open a separate branch in that particular country. This one will mostly be the one you opt for, but it’s important to find the right people to run your business there.
The person in question should be charged with the task of running things for you. That includes many things, and the person should be the perfect tool that will allow expansion.
While there’re also many other “tools” that will allow you to easily expand into a foreign market, having the right people seems to be the most important one.
7. Take A Look At Your Competitors
And finally, the last thing you should do is scout your potential competitors to see how they’re doing, what strategies they’re using, and to generally know what you’ll be up against.
This will be your fight and you need to be prepared for it.
There is no point in entering the market without any prior scouting or investigating potential competitors. If you’re entering an already established market, you will need to offer something that will distinguish you from the rest and to offer a better product or service.
As it stands, you cannot do that without knowing your competitor’s weaknesses and strengths.